Category: In-Depth

  • 10 Pop-Culture Moments That Define White Leather Sneakers

    10 Pop-Culture Moments That Define White Leather Sneakers

    White leather sneakers were never out of trend. They are one of the sneaker phenomena that just never disappeared. And with white leather sneaker we mean: the low-top. Deeply engrained in fashion, available for anything from 50€ or 500€ from every brand under the sun – most of them eyeing a piece of the big…

  • Why You Need to Check out Deichmann’s #BEICONIC Campaign

    Why You Need to Check out Deichmann’s #BEICONIC Campaign

    We all love the idea of the independent sneaker boutique that “hand-picks” a carefully curated selection of footwear. But there are two things you have to keep in mind. First, most of the seemingly small shops have grown into large corporations or have been bought by even larger ones. Second, also large retailers are part…

  • History Check – 40 Years of KangaROOS

    History Check – 40 Years of KangaROOS

    Few brands have the power to spark up nostalgia and bring back vivid memories of bygone eras. But to anyone who experienced the 1980s explosion of trends like BMX, frisbee, jogging, breakdancing and skateboarding, seeing a pair of KangaROOS is a trip back in time. To a moment when every week brought the next pop…

  • The Story of the adidas Nite Jogger

    The Story of the adidas Nite Jogger

    By now, the adidas Nite Jogger is no news anymore. You’ve seen it subtly introduced in a black colorway in limited quantities in late 2018, you’ve seen it gradually gaining heat in early 2019 and here you have the grey colorway, the cover star of this print magazine. Because it’s one of the big releases…

  • Forgotten Berlin – A Photographic Essay by HHV

    Forgotten Berlin – A Photographic Essay by HHV

    This is an homage to Berlin’s lost places. It’s not about fashion, ruins or urban decay but about the sense of poetry in this state of transience. It’s a story about Berlin, a city in constant flux – always changing before moving to the next chapter. Enter forgotten Berlin. Berlin has always been a city…

  • What Went Down at the adidas Nite Jogger Launch in London

    What Went Down at the adidas Nite Jogger Launch in London

    After months of teasing and speculation, the official adidas Nite Jogger Launch finally took place on January 11, 2019. To celebrate the release, the Three Stripes invited us over to a special event location in South London’s Peckham neighborhood. Taking up the Nite Jogger‘s underlying nighttime theme, an abandoned garage served as the spot for…

  • Snipes Opens First Flagship Store with a Completely New Design Concept

    Snipes Opens First Flagship Store with a Completely New Design Concept

    A couple of days ago, SNIPES invited us over to the opening of their brand-new Cologne store. The location is the first one to use the new SNIPES 2.0 store concept. Based on the #raisedfromconcrete motto, the redesign features some significant changes. When entering the store, customers step on an actual concrete ground – including a…

  • Europe’s Most-Worn Sneakers According to SneakerTracker

    Europe’s Most-Worn Sneakers According to SneakerTracker

    When it comes to sneaker statistics, the conversation usually revolves around resale prices and hype. But if we’re talking actual sneaker culture, it should much rather be about what’s on people’s feet than how much they spend on the most expensive kicks. Of course this kind of data is much harder to obtain than simple…

  • What You Need to Know About PUMA CELL

    What You Need to Know About PUMA CELL

    Trends constantly go in cycles. And with the 2010s closing out, the resurgence of 90s style is alive as ever. The sneaker world is no stranger to that kind of nostalgia, especially since this golden era brought us some of the all-time classic models. One brand at the center of it was German sportswear powerhouse…

  • Inside the Almost 100-Year History of Athletics Brand Champion

    Inside the Almost 100-Year History of Athletics Brand Champion

    One of the basic rules of branding maintains you can’t be all things to all people. Yet somehow, this time-honored concept does not apply to quintessentially American sportswear brand Champion. Because for almost 100 years, Champion has not only supplied athletes and everyday folks with functional sweats, socks, shoes, and underwear but also enjoyed the…