A couple of days ago, SNIPES invited us over to the opening of their brand-new Cologne store. The location is the first one to use the new SNIPES 2.0 store concept.
Based on the #raisedfromconcrete motto, the redesign features some significant changes. When entering the store, customers step on an actual concrete ground – including a real manhole cover! Cambered sheet metal walls, seatings inspired by ventilation systems and advertising pillar-styled changing booths further highlight the street theme.
In contrast to the urban charme, the store’s equipment is a step into the future of SNIPES. Most notably, the Cologne location is completely “paperless”. This means that instead of elements like cardboard stand-ups, LED panels and screens light up the store to showcase the latest styles and releases. A huge screen cube in the entrance area also catches the eye and provides big city atmosphere.
For a better impression of the design concept, check out the pics from the opening event below.
Store Info – SNIPES 2.0 Cologne
The new flagship store is now open at Hohe Straße 100-102, Cologne (Germany). All new stores will feature the new design concept and there will also be a lot of reopenings in the near future.
