What Went Down at the adidas Nite Jogger Launch in London
After months of teasing and speculation, the official adidas Nite Jogger Launch finally took place on January 11, 2019. To celebrate the release, the Three Stripes invited us over to a special event location in South London’s Peckham neighbourhood.
Taking up the Nite Jogger‘s underlying nighttime theme, an abandoned garage served as the spot for the evening. Equipped with fuel pumps, cut flowers, donuts and papers, the location reminded of a 24/7 gas station – a welcome supply point for nighttime creatives.
As we arrived at the scene, we received an envelope containing a credit card which we used to draw some cash to spend at the location. When the metal shutter lifted at 8 pm, we finally entered the main event space. Lined with special rooms for t-shirt printing and sneaker scanning, the warehouse was all about content creation. While local acts Selecta Suave, Ambush, and Tiffany Calver provided the night’s soundtrack, Morley’s Chicken and a pizza delivery squad on scooters served up culinary delights.
But of course the star of the evening was the Nite Jogger, adidas‘ latest flagship model. Sharing a name with an archival model from the 70s, it features a retro-inspired upper on a full-length BOOST sole. The reflective Hi vis details in particular made the Nite Jogger a special eye-catcher on the feet of event guests. Needless to say the party went on well into the night, living up to the motto put up above the location entrance: IT’S NEVER TOO LATE!
For a glimpse into the adidas Nite Jogger launch event in London, check out the pics below.
adidas Nite Jogger Launch – Impressions
Pics by Sneakers Mag
Pics by Kane for adidas