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Europe’s Most-Worn Sneakers According to SneakerTracker

 In Features, In-Depth

When it comes to sneaker statistics, the conversation usually revolves around resale prices and hype. But if we’re talking actual sneaker culture, it should much rather be about what’s on people’s feet than how much they spend on the most expensive kicks.
Of course this kind of data is much harder to obtain than simple sales figures. But the upcoming innovative app SneakerTracker will be able to do exactly that. To find out more about their service and survey methodology, check out the info box below. But now let’s get straight to the facts. Here’s an overview on the most-worn sneakers of 2018 in 5 European countries and 5 major cities.

Title image: Photo: Roswitha Verwer / Bram van Triest ‘byLimitless’


GERMANY
1. adidas Yeezy Boost 350 V2 ‘Zebra’
2. Nike Air Max 97 ‘Silver Bullet’
3. adidas Ultra Boost ‘Triple White’
4. adidas Yeezy Boost 350 V2 ‘Cream White’
5. adidas Yeezy Boost 350 V2 ‘Beluga’

FRANCE
1. Nike Air Vapormax ‘Black’
2. Nike Air Max 97 ‘Silver Bullet’
3. Nike Air Force 1 ‘White’
4. adidas Yeezy Boost 350 V2 ‘Zebra’
5. Nike Air Max 1 OG ‘Red’

NETHERLANDS
1. atmos x Nike Air Max 1 ‘Elephant’
2. Nike Air Max 97 Silver ‘Bullet’
3. adidas Yeezy Boost 350 V2 ‘Beluga’
4. adidas Yeezy Boost 350 V2 ‘Bred’
5. atmos x Nike Air Max 1 ‘Animal’

CZECH REPUBLIC
1. Vans Old Skool ‘Black & White’
2. adidas Yeezy Boost 350 V2 ‘Zebra’
3. adidas NMD R1 ‘Triple White’
4. adidas NMD R1 ‘Core Black’
5. Nike Air Huarache ‘Triple Black’

HUNGARY
1. adidas NMD R1 ‘Core Black’
2. Vans Old Skool ‘Black & White’
3. adidas Yeezy Boost 350 V2 ‘Zebra’
4. Nike Air Jordan 1 ‘Bred’
5. adidas Ultra Boost ‘Triple White’

Europe Most-Worn Sneakers - Sneaker Tracker (Map)

  • Germany shows some local patriotism with four out of five of the most-worn sneakers coming from adidas
  • French sneakerheads on the other hand are all about the Swoosh
  • The Netherlands have long been known for their Air Max love – so the three AM models in the top 5 are no surprise
  • In Czech Republic, none of the “big two” brands takes the top spot – instead, the classic VANS Old Skool takes the cake
  • While all the hype around the NMD died down at least a year ago, the R1 still has lots of fans in Hungary

BERLIN
1. adidas Yeezy Boost 350 V2 ‘Zebra’
2. adidas Ultra Boost ‘Core Black’
3. adidas Yeezy Boost 350 V2 ‘Beluga’
4. Nike Air Max 97 ‘Silver Bullet’
5. Nike Air Jordan 1 ‘Royal’

PARIS
1. adidas Yeezy Boost 350 ‘Zebra’
2. adidas Yeezy Boost 350 ‘Bred’
3. adidas Yeezy Boost 350 ‘Beluga’
4. Nike Air Jordan 1 ‘Royal’
5. Nike Air Force 1 ‘White’

AMSTERDAM
1. Patta x Vans Old Skool ‘Mean Eyed Cat’
2. Nike Air Max 97 ‘Silver Bullet’
3. atmos x Nike Air Max 1 ‘Elephant’
4. adidas Yeezy Boost 350 V2 ‘Bred’
5. Nike Air Max 1 Pinnacle ‘Mushroom’

PRAGUE
1. adidas NMD R1 ‘Core Black’
2. Nike Air Huarache ‘Triple Black’
3. Vans Old Skool ‘Black & White’
4. adidas NMD R1 ‘Oreo’
5. adidas Yeezy Boost 350 V2 ‘Zebra’

BUDAPEST
1. Vans Old Skool ‘Black & White’
2. adidas Ultra Boost ‘Black’
3. Nike Air Jordan 1 ‘Bred’
4. adidas NMD R1 ‘Core Black’
5. adidas Yeezy Boost 350 V2 ‘Zebra’


Europe Most-Worn Sneakers - Sneaker Tracker (Berlin)

In Berlin, the Three Stripes brand even occupies the top three spots



Europe Most-Worn Sneakers - Sneaker Tracker (Paris)

Same goes for Paris, where the entire top 3 go to the YEEZY 350



Europe Most-Worn Sneakers - Sneaker Tracker (Amsterdam)

Amsterdam sneakerheads support their local dealers and even put the “Mean-Eyed Cat” Old Skool above their beloved Air Max 1s




Europe Most-Worn Sneakers - Sneaker Tracker (Prague)

Prague keeps it classy, with GR releases like the NMD_R1, Huarache and Old Skool being among the most-worn sneakers



Europe Most-Worn Sneakers - Sneaker Tracker (Budapest)

While the black-and-white Old Skool conquers the throne in Budapest, the Hungarian capital also has the highest-ranking Air Jordan


1. In average, 14 out of 100 tracked sneakers are some kind of collaborations.
2. Currently, the most popular tracked silhouette (overall) is the adidas NMD.
3. Amongst high end brands, Gucci and Balenciaga makes up half of all tracked sneakers.
4. There are 3 pairs of Nike Air Mags that have been tracked so far.
5. Only 4% of all tracked Yeezys are 750s.

The SNEAKERTRACKER Methodology

SneakerTracker has been studying the fashion market from a wearing-based perspective with its community for over a year now, both locally at key European events, and online through their website and social activations. The methodology of extracting insights from the database is based on self-declaration of data by visitors and users, including brand/model/colorway, geo-location, and demographic information. While the report does not necessarily represent the overall European market, it serves as a good starting point to consider the benefits of examining the aftersales part of a product’s lifecycle.

SneakerTracker is the flagship project of fashion-tech service company StyleTracker Studios, based in Amsterdam. It is the first digital platform that focuses on how we wear the fashion products we buy. The sneaker market is their entry point: for the long term they want to cover the whole fashion industry from top to toe with their w-commerce approach, providing product usage insights and e-commerce opportunities. The app is under development, and the goal is to provide a “gamified” user experience.

Visit sneakertracker.com for more information.


Raffle – Sign up for Sneaker Tracker

We have teamed up with SneakerTracker to give away a goodie bag before Christmas! Sign up for SneakerTracker as an earlybird user before the upcoming smartphone app launch. Here’s how to participate – and what to win: ENTER RAFFLE

Europe Most-Worn Sneakers - Sneaker Tracker (Raffle)

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