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Whether you’re a seasoned sneaker aficionado or a newbie, you know that so much of what we’re seeing sucks. Other sneakerheads, stores, releases, models, colorways – there’s something to complain [...]

When we were in Berlin to check out the new adidas EQT campaign along with the great exhibition, we took the opportunity to interview one of adidas’ main creative heads, who was not only behind [...]

Foot Locker Europe keeps dropping them like it’s hot and just revealed the shoes featured in their #ItStartsHere Spring/Summer 2017 Collection at an invite-only event in London. The impressive [...]

The intersection of athletic performance technologies and street-savvy designs proved one of 2016’s biggest fashion trends and continues to go strong. For 2017, adidas Originals continues its [...]

After the great success of the Boost technology starting in 2015 and the NMD line in 2016, it’s time for adidas to create their fundament for 2017. The adidas Tubular Shadow is their [...]

While the adidas NMD line has clearly stolen the spotlight in 2016, the Tubular silhouette is having a heck of a year as well. Following on the heels of the Tubular Instinct Primeknit release, [...]

Never afraid to tackle the big issues, we dig into the sneaker game’s biggest rivalry: The Three Stripes VS. The Swoosh. Why is one better than the other? Which one comes out on top – as our [...]

You know when adidas Originals and renowned Japanese label Bedwin & The Heartbreakers get together, the result is something special. For their new Fall/Winter 16 capsule collection, the two [...]

The popular adidas Originals Tubular high-top has seen some development over the past few months, with the introduction of the purified Instinct silhouette as the biggest milestone. Now that cold [...]

World champion footballer Mats Hummels on sneakers, adidas, and the importance of having great-looking shoes on the pitch. Professional footballers are in a premium position to become sneaker [...]