Search results for: “On”
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adidas Originals Opens Creative Studio to Celebrate the OZWEEGO
Adidas is known for its super deep sneaker archive, but it’s also known to remix and reimagine these classics. For the OZWEEGO and LXCON, they did just this: redesigning two heritage models for a new generation. But the story doesn’t end here. The brand also opened the “Future Studio” in the heart of Berlin and…
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Is Influencer Marketing Dead?
When have influencers taken over the world? We don’t know exactly but Google search history shows how this term has blown up big time in late 2015. So, in just a few years, the phenomenon has changed everything – our media landscape, the way brands are advertising and of course sneaker seeding lists. Meanwhile, the…
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Sneakers in Nature – 13 of Our Favorite Shots from IG
It’s summer time, birds are chirping and the sun is shining. Which means that sneaker photographers abandon all those industrial areas, parking garages and courtyards for a minute. Instead of that, it’s time to reconnect with nature. Those who are not afraid of getting a little dirt on their precious kicks get some beautiful on-feet…
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mita and New Balance Present a Crosswalk-Themed 996
Famed Tokyo sneaker store mita once again teams up with New Balance for a special project. This time, the duo celebrates the Japanese capital’s street culture quite literally. With its striking crosswalk mita sneakers x New Balance CM996 TOKYO CROSSING adds an eye-catching design to the subtle sneaker. The 996 is another premium runner from…
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adidas Brings Back Late-90s EQT Style
Once again, adidas looks to the archives for some retro inspiration to turn into a fresh 2019 style. Based on a 20-year old Equipment model, the adidas EQT Gazelle delivers chunky extravaganza for him and her. Despite its overpronounced look, this new silhouette deliberately caters to the performance sneaker trend. The archival prototype was a…
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9 Sneaker Customs That Should Release Officially
Ever since sneakers became a fashion statement a couple of decades ago, designers catered to pretty much every thinkable audience. This brought us a steadily growing variety of styles, with only a couple of boundaries that limit creativity. Trademark protected imagery. And of course collaborations between rivalling sports brands. Then there’s also always the business…
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Lacoste Serves the Brand-New COURTSLAM
For their latest release, Lacoste combines classic tennis elegance with de jour chunkiness. As one of the highlights of the French athletic brand’s AW19 collection, the Lacoste COURTSLAM arrives this summer. The sleek yet sturdy silhouette releases in special iterations for both Men and Women. Direct inspirations for the model come straight from the Lacoste…
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A Closer Look at the size? x Nike SHOX TL “Viotech”
For their latest joint project with Nike, UK retailer size? picked a sneaker that’s probably not the first choice one everyone’s collab silhouette list. SHOX technology recently made a comeback in form of the R4, catering to tech-wear afficionados and fans of rather outlandish styles. With the size x Nike SHOX TL Viotech, we’re now…
