Month: January 2017

  • A FIRST LOOK ON A POSSIBLE YEEZY RUNNER! A FIRST LOOK ON A POSS

    A FIRST LOOK ON A POSSIBLE YEEZY RUNNER! A FIRST LOOK ON A POSS

    Pics of Kanye West wearing some so far unknown running shoes popped up later today. Are these some Yeezy runners? We don’t know yet, but it definitely could be. At least the ankle part of the upper has some similarities to the look of some adidas EQT silhouettes. It definitely looks fresh – it’s something…

  • Clae and Pone Release “Waiting for the Sun” Mix

    Clae and Pone Release “Waiting for the Sun” Mix

    Since its founding in Los Angeles in 2001, Clae shoes has always been at the intersection of footwear and culture. Keeping an ear to the streets, the brand frequently releases special edition mixtapes with of-the-moment artist. Now they have tapped DJ and composer Pone for a special mix entitled “Waiting for the Sun”. The mix…

  • Will The Iniki Be The Next Big Hit For Adidas?

    Will The Iniki Be The Next Big Hit For Adidas?

    Update: the release was delayed until March 1 and several stores already confirmed the first releasing colorways. Check out our gallery of all confirmed colorways so far below the post now! There should be something for everybody! When the first leaked photos of that slim retro runner with a boost sole came up, we knew:…

  • A Heartwarming Student Movie About Adidas

    A Heartwarming Student Movie About Adidas

      Sad seniors play a huge role in advertising nowadays, not only around Christmas. Eugen Merher, a German film student, proves this again with his recent work “Break Free”. It’s totally heartwarming and all around the internet at the moment with good reason. Ironically, the brand the movie is about, didn’t seem to be interested…

  • Reebok Pump Supreme Engine Releases Today

    Reebok Pump Supreme Engine Releases Today

    It’s nice to see much-hyped limited releases find their way into regular collections. The Reebok Pump Supreme Engine first made a splash in October 2016 as an all-white collabo with Vetements for their “garage sale” in Seoul, Korea. Today the Reebok Pump Supreme Engine becomes available at select retailers in Black/White, Grey/White, and Navy/White colorways,…

  • Coming Soon: Socialstatus x SNS x adidas Ultra Boost

    Coming Soon: Socialstatus x SNS x adidas Ultra Boost

    Seems as if there’s more UltraBoost heat coming. Over the last couple of months, we’ve seen several leaked pics of an upcoming Socialstatus x SNS x adidas Ultra Boost collab, but now we finally have “on feet” shots. The colorway comes clean in black and white with some “Oreo” primeknit, while many of the details seem…

  • WILL THE NMD OG BE RE–RELEASED NEXT WEEK? WILL

    WILL THE NMD OG BE RE–RELEASED NEXT WEEK? WILL

    When people ask for the “Shoe of the Year 2016”, answering isn’t that tough. All in all, the adidas Originals NMD reached a new level of hype – dozens of colorways were sold out in seconds. The OG colorway that was released in December 2015 is still one of the most expensive colorways and highly…

  • adidas Originals by White Mountaineering Spring/Summer 2017 Collection

    adidas Originals by White Mountaineering Spring/Summer 2017 Collection

    The intersection of athletic performance technologies and street-savvy designs proved one of 2016’s biggest fashion trends and continues to go strong. For 2017, adidas Originals continues its long line of collaborations with Japanese designer label White Mountaineering, masterminded by Yosuke Aizawa. True to Yosuke Aizawa’s penchant for outdoor-inspired designs, the adidas Originals by White Mountaineering…

  • adidas New York “Granit”

    adidas New York “Granit”

    When an adidas team around Gary Aspden and Mike Chetcuti visited Argentinia, they made a huge discovery. Through a hint of an Argentinian sneaker collector, they found the sportswear store of ‘Carlos’ that didn’t change much over the last decades. They found thousands of 70s and 80s adidas trainers, track suits and other apparel. It…

  • NIKE AIR MAX 2017 (BLACK/PALM GREEN)

    NIKE AIR MAX 2017 (BLACK/PALM GREEN)

    2017 is the “year of the air” with Nike celebrating the 30th Anniversary of the Nike Air Max 1, one of the most iconic sneaker silhouettes of all times. But while the preparations for the big party (we assume it will be on Air Max Day) are going on, Nike doesn’t stop evolving. The latest…