When an adidas team around Gary Aspden and Mike Chetcuti visited Argentinia, they made a huge discovery. Through a hint of an Argentinian sneaker collector, they found the sportswear store of ‘Carlos’ that didn’t change much over the last decades. They found thousands of 70s and 80s adidas trainers, track suits and other apparel. It was kind of the day, adidas SPZL was born.
Later, they came back with musician Ian Brown, UK collector Robert Brooks, their photographer Neil Bedford and Greg Bond, a film maker. The resulting documentary went around the world and made Carlos and his store famous overnight.
Gary Aspden and his companions also found some (more or less) lost silhouettes, including a special 80s running silhouette that will be re-released now. The New York silhouette was already brought back in a limited ‘Carlos’ version and a granit colorway in 2015 – the latter will hit the retailers during the next days.