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The Asics GEL-Lyte is back! And we’re not talking about the shining star of the series – the iconic Asics GEL-Lyte III – but the model that started it all in 1987: The original Asics [...]

So what are the oldest footwear brands still up and running today? Folks may be quick to point out adidas, Converse and Keds, but the selection should also include an underdog champion from way [...]

Things are getting colossal for the upcoming collaboration between The Good Will Out and Diadora: Headed for an exclusive release on June 17, The Rise and Fall of The Roman Empire Pack consists [...]

END. and Bodega – these names are music to the ears of every dedicated sneaker connoisseur. Both END. and Bodega are known for their sneaker and menswear expertise around the world. For the [...]

The Three Stripes keep advancing the state of the art in football footwear design. Now officially revealed with pro football players Lionel Messi, Roberto Firmino, and Renato Sanches as the main [...]

Keep it simple! adidas Consortium just invited Belgian footwear boutique Avenue to collaborate on a pack of two colorways of the EQT Support 93/16 Support. Lina Fredriksson opened Avenue in 2007 [...]

Finland’s very own athletic footwear brand Karhu is celebrating two major milestones: The 100th company anniversary and the 60th anniversary of the Paavo Nurmi Games, a track and field athletic [...]

When two sneaker game OGs like Burgundy Blood and Neil Heard get together to work on a project, it really can’t go wrong. They just teamed up on a new YouTube series on sneakers called [...]

Hikmet, it’s a real pleasure to have you back for an interview in Sneakers Mag. In our 15th issue, in 2012, you mentioned half jokingly that in the future some giant investor might buy up your [...]

Under Armour is already one of the top three sports brands in the US, with a strong ambition to expand globally. The birth of Under Armour Sportswear (UAS) in 2016 has marked the brand’s entry [...]