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Yeezy, Yeezy, Yeezy and no stopping! Kanye West might be taking a step back from the spotlight these days, but the success of his adidas Yeezy line remains unwavering. Now that Kanye is keeping a [...]

We already told you about New Balance’s technical 574S model (the “S” stands for “Sport”) when it appeared as a strictly limited friends & family edition earlier this summer. Now the wait is [...]

When it comes to “all-time favorite” Nike silhouettes, the conversation inevitably revolves around heavy-hitters like the Air Max, Air Force 1, or of course the Air Jordan or Dunk models. While [...]

Hikmet, it’s a real pleasure to have you back for an interview in Sneakers Mag. In our 15th issue, in 2012, you mentioned half jokingly that in the future some giant investor might buy up your [...]

Recently, 3D-printing has been heralded as the “next big thing” in athletic footwear design, but adidas is already taking the next step into the future. Officially departing from [...]

When adidas Equipment came out in 1990, it was a refreshing change at a time of cluttered design and bright colors, which had characterized so much of the second half of the 1980s. Dressed in a [...]

When we were in Berlin to check out the new adidas EQT campaign along with the great exhibition, we took the opportunity to interview one of adidas’ main creative heads, who was not only behind [...]

Designer Riccardo Tisci is no stranger to Nike collabs. For his fourth joint venture with Nike, RT went deep into the Swoosh archives and unearthed an interesting silhouette: Released in 1990, [...]

Never afraid to tackle the big issues, we dig into the sneaker game’s biggest rivalry: The Three Stripes VS. The Swoosh. Why is one better than the other? Which one comes out on top – as our [...]

Never afraid to tackle the big issues, we dig into the sneaker game’s biggest rivalry: The Three Stripes VS. The Swoosh. Why is one better than the other? Which one comes out on top – as our [...]