New Balance

Combining food and footwear usually makes for pretty interesting sneakers. Both fields call for good taste and New Balance has proven over and over that they’re seasoned connoisseurs when [...]

As a tried and true New Balance staple silhouette, the 574 usually takes on a rather subtle approach with smooth and discreet materials. But when you recruit Taiwanese retailer INVINCIBLE for a [...]

As of lately, New Balance made some moves by complementing their heritage catalog with modern silhouettes like the 247v2 or ML99. But of course that doesn’t mean that the brand cuts back on [...]

Tritium is also known as Hydrogen-3 and is a radioactive isotope. It’s rare, it’s what keeps your watch glowing at night. And it’s the eponym of the New Balance 247v2 Tritium Pack, which [...]

Even though the both the US and UK don’t have the best relations with Russia at the moment, the troika of these three countries still makes for an amazing sneaker pack. That’s why now [...]

As the 2018 Football World Cup in Russia is approaching, we now get a first look at the football-themed New Balance Otruska Pack. Inspired by the mythologal double-headed dog Orthrus, this drop [...]

If it ain’t broke don’t fix it. Always good piece of advice and New Balance chose to live by it when it comes to the centerpiece of their 990 series. That’s why the original 990 [...]

We all know that premium quality calls for a certain premium price point. But sometimes, sneaker history is even more important than that. That’s why New Balance launches a very special [...]

We know that money can’t buy happiness – but it sure can help you cop a nice pair of trainers. Coincidentally, this 900v4 beauty presented by YCMC and New Balance is all about the [...]

When New Balance is talking about shades of Grey, it surely isn’t some corny erotic novel. In fact, the Boston brand keeps celebrating one of their all-time greats by dressing the 574 in a [...]