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An old rule says, that “knowledge is king” and it is definitely right. But nowadays, you can easy get the impression that terms, names and so on are often just dropped randomly. Take [...]

The big relaunch of adidas Equipment seems to be pretty successful. Many styles are (almost) sold out everywhere. Especially the brandnew adidas EQT Support 93/17 “Turbo Red” was sold out in [...]

Yeezy Boost customs aren’t exactly groundbreaking at the moment – we’ve just seen too many of them over the past months. But sometimes, there’s that special moment of [...]

Drawing on the strength of its international network, adidas Originals brings two leading Japanese streetwear labels together for a highly limited version of a next-level sneaker: Dropping on [...]

For today’s #throwback, we decided to pick a documentary from 2014 that couldn’t be more of-the-moment today, with the big relaunch of the adidas Originals EQT line happening now. [...]

Highly appreciated and finally dropping: the day of the release of the huge relaunch of the adidas Equipment series is coming closer. We already presented to you our recap of the “History [...]

When we were in Berlin to check out the new adidas EQT campaign along with the great exhibition, we took the opportunity to interview one of adidas’ main creative heads, who was not only behind [...]

Last week, the release date for the brand-new adidas Iniki Runner boost, the latest silhouette of the three stripes, was delayed till March 1. This didn’t change so far but at least adidas [...]

As we previously noted, adidas kicks off the year with a big adidas Equipment launch. In order to celebrate this properly, they transformed an entire loft into an EQT space. The definite [...]

“The Best Of Adidas” is back. Equipment will play a big role in 2017 and adidas starts a new chapter in its history. To kick off the year in a proper way, adidas teamed up with [...]