Search results for: “React”

  • Footwear Designer Alexander Taylor

    Footwear Designer Alexander Taylor

    London-based designer Alexander Taylor has pushed the boundaries of what’s possible in modern-day footwear technology. He played a part in creating the one-piece Primeknit upper, first released in the Primeknit adiZero in 2012. He designed the adidas X Parley Ultraboosts, made from ocean plastic yarn, and several other innovative one-piece constructions, such as the limited-edition…

  • Someplace New – Interview With Under Armour Sportswear’s Ben Pruess

    Someplace New – Interview With Under Armour Sportswear’s Ben Pruess

    Under Armour is already one of the top three sports brands in the US, with a strong ambition to expand globally. The birth of Under Armour Sportswear (UAS) in 2016 has marked the brand’s entry into the sportswear market, with fashion-forward footwear being part of the collection. In our current issue of SNEAKERS, we’re bringing…

  • Onygo X Fila Disruptor

    Onygo X Fila Disruptor

    Classic 1990s sportswear brand Fila seems to be making a big comeback at the moment. At least ever since their streetwear collab with Gosha Rubchinsky, they’re back on the radar of many aficionados. With their latest project, they aim to get back into the sneaker scene. Together with German women’s retailer Onygo, they’ll release a…

  • Roshe Two – Nike designer Dylan Raasch

    Roshe Two – Nike designer Dylan Raasch

    Besides the ever so popular Nike Free, the Roshe is considered one of the most comfortable shoes out there. With the successor, the “Two”, Nike has tried to raise the bar one more time. We asked Nike designer Dylan Raasch about the changes. Besides giving us exclusive insight, he coined a new word – “pillowiness”.   When you…

  • Uncaging the UltraBoost – Interview With Ben Herath

    Uncaging the UltraBoost – Interview With Ben Herath

    The UltraBoost uncaged embodies the look of today, but it’s much more than that. In fact, it’s like a Trojan horse – so minimalist on the outside that you overlook just how advanced a running shoe it is. For the full background story, check out this interview with Ben Herath, Vice President of Design for…

  • EAR TO THE STREET – TILL JAGLA INTERVIEW

    EAR TO THE STREET – TILL JAGLA INTERVIEW

    You couldn’t ask for a more versatile interview partner than Till Jagla. He was a football player in his youth, has been collecting sneakers forever, knows the footwear industry like few others and literally keeps his “ear to the street” with his own Instagram account that you’re probably already following. As a Global Director at…

  • HIS OWN PERSPECTIVE – the Kendrick Lamar Interview

    HIS OWN PERSPECTIVE – the Kendrick Lamar Interview

    Apart from being the savior of real rap music for many, Kendrick Lamar has also made an impressive mark in streetwear. Last year, his Reebok „Red and Blue“ Classic Leather were not only a work of elegant simplicity, they also carried an instantly comprehensible message of unity. A subject matter which rang true not only…

  • CONCEPTS X NIKE FREE TRAINER 1.0

    CONCEPTS X NIKE FREE TRAINER 1.0

    CONCEPTS aus Boston feiert 20. Jubiläum und beginnt die Feierlichkeiten bereits jetzt – mit Nike haben sie noch dazu einen absoluten Hochkaräter als Partner gefunden. Basis der Kollabo ist der Free Trainer 1.0, eigentlich eine Performance-Silhouette. Soweit, so ungewöhnlich, sieht das Ganze jedoch ziemlich vielversprechend aus. Der “Multicolor”-Upper ist in den typischen Wärmebild-Farben gehalten, ähnelt…

  • Nike Sb “Spree Pack” InterviewNike Sb “Spree Pack” Interview

    Nike Sb “Spree Pack” InterviewNike Sb “Spree Pack” Interview

    This week Nike SB and Berlin-based skate shop Civilist released their limited Stefan Janoski “Spree Pack” and even Stefan Janoski himself showed up to celebrate the release. Luckily we had the chance to do an interview with Stefan Janoski and Alex Flach, co-founder of Civilist, to talk about Berlin and the background story of the…

  • NIKE AIR ZOOM PEGASUS 32NIKE AIR ZOOM PEGASUS 32

    NIKE AIR ZOOM PEGASUS 32NIKE AIR ZOOM PEGASUS 32

    Ob ihr es wusstet, oder nicht: Nike bringt aktuell die bereits 32. Auflage des Pegasus auf den Markt. Leichtes Mesh-Obermaterial und Flywire garantieren atmungsaktiven Tragekomfort sowie passgenaue Stabilität, die Zoom Air-Dämpfung ist beim alltäglichen Sprint besonders reaktionsfreudig. Der Nike Air Zoom Pegasus 32 wird am Freitag, den 29. Mai in zwei Colorways (Blue Lagoon/Bright Citrus/Total…