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The evolution of Beinghunted has come full-circle: Started as a private blog in 2001 by sneaker, streetwear, and design enthusiast Jörg Haas, Beinghunted grew into a full-fledged website with an [...]

When adidas Equipment came out in 1990, it was a refreshing change at a time of cluttered design and bright colors, which had characterized so much of the second half of the 1980s. Dressed in a [...]

Drawing on the strength of its international network, adidas Originals brings two leading Japanese streetwear labels together for a highly limited version of a next-level sneaker: Dropping on [...]

For today’s #throwback, we decided to pick a documentary from 2014 that couldn’t be more of-the-moment today, with the big relaunch of the adidas Originals EQT line happening now. [...]

Highly appreciated and finally dropping: the day of the release of the huge relaunch of the adidas Equipment series is coming closer. We already presented to you our recap of the “History [...]

When we were in Berlin to check out the new adidas EQT campaign along with the great exhibition, we took the opportunity to interview one of adidas’ main creative heads, who was not only behind [...]

As we previously noted, adidas kicks off the year with a big adidas Equipment launch. In order to celebrate this properly, they transformed an entire loft into an EQT space. The definite [...]

“The Best Of Adidas” is back. Equipment will play a big role in 2017 and adidas starts a new chapter in its history. To kick off the year in a proper way, adidas teamed up with [...]

The sneaker game tends to slow down after the Holidays, but Jordan Brand is ending the year with a wicked jump shot: Poised to drop on December 31, 9:00 a.m. Central European Time (CET), the Air [...]