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In late June, we followed an invitation by New Balance and took a trip to the UK for the introduction of the New Balance 247v2. At the “Twelfth Man” pub next to the exceptional site [...]

Tritium is also known as Hydrogen-3 and is a radioactive isotope. It’s rare, it’s what keeps your watch glowing at night. And it’s the eponym of the New Balance 247v2 Tritium Pack, which [...]

As the 2018 Football World Cup in Russia is approaching, we now get a first look at the football-themed New Balance Otruska Pack. Inspired by the mythologal double-headed dog Orthrus, this drop [...]

You guys voted for the best sneakers of March 2018 – and the poll is closed now. Despite all the Air Max Day madness, the top spot again is kind of a surprise. Check out the Top 3 and all results [...]

We know that money can’t buy happiness – but it sure can help you cop a nice pair of trainers. Coincidentally, this 900v4 beauty presented by YCMC and New Balance is all about the [...]

To many heads, New Balance sneakers come to mind as the epitome of a classic trainer. Subtle, timeless and with a storied heritage, models like the 574, 991 or 1500 represent the essence of the [...]

To celebrate the next upcoming Marvel screen adaption, U.S. retailer Jimmy Jazz and New Balance have partnered with the comic book publisher on two special edition sneakers. Both the 574 and [...]

What’s better than a new pair of kicks? A new pair kicks for the low! And why there already are a couple of amazing releases you might wanna cop at the full price in February, we’ve [...]

The voting is closed now and the SNEAKERS MAG readers have decided! Here are the Top 3 best sneakers of January 2018: 1. adidas Futurecraft 4D (23.08%) 2. BVG x adidas EQT Support 93/Berlin [...]

Just before entering their well-deserved holidays like everyone else, the good folks over at NB’s New England factories demonstrate their outstanding skills on a high-quality iteration of [...]