Category: Culture
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5 Sneakers We Don’t Want to See Anymore in 2018
A couple of weeks into 2018, it’s time for some spring-cleaning – which means getting rid of shoes that have dominated the last year so heavily that we’re kinda fed up seeing them by now. Don’t get us wrong though: we still got love for all the models we listed below. We just think that…
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No Time For Hype
A Love Letter to General Releases From Off White’s “The Ten” to another Yeezy colorway, bulky Balenciagas or the next adidas Consortium release, there are more limited sneakers than ever before. On top of that, everybody knows about them. Even your mother might ask you about Kanye West’s new shoes, and your little brother might…
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This Is the Best Sneaker of January 2018
The voting is closed now and the SNEAKERS MAG readers have decided! Here are the Top 3 best sneakers of January 2018: 1. adidas Futurecraft 4D (23.08%) 2. BVG x adidas EQT Support 93/Berlin (20.00%) 3. Nike Air Max 98 “Gundam” (19.23%) The winner of our big prize – a free 1-year SNEAKERS MAGAZINE…
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10 Facts You Didn’t Know About the adidas EQT BVG
Phew – the release of the much talked about adidas BVG collaboration went down on January 16 and let us just say this: the hype was real! People started camping out in front of Overkill’s Kreuzerg store several days ahead and when the adidas EQT Support 93/Berlin finally launched, a batallion of international media outlets…
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Who Killed The NMD Hype?
Quick flashback to the very end of 2015. When everybody was ready to shelve the year and move on to the next one, adidas hit everybody by surprise with the release of the original adidas NMD. With just enough references to archival adidas DNA, the silhouette banked on BOOST cushioning but with a more lifestyle…
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5 Amazing Air Jordan Retros to Release in 2018
If you’re a Jordan head, you’re used to being treated with great retros of past models on the regular. But some years stick out because they’re PACKED with the most coveted re-releases possible – and it looks like 2018 will be such a year. If you were to make a poll on the most popular…
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The Cultural Chameleon – 35 Years of Nike Air Force 1
The term “timeless” is often used for a lot of classic sneakers, but few live up to this title as much as the Air Force 1 does. Ask a random person with little knowledge of the culture to draw a sneaker for you and they might hit you with something that resembles this Swoosh staple.…
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CAN FLY – The History of HUMMEL HIVE
Danish brand Hummel – named after the German word for bumblebee – is that rare beast among sportswear brands: successful and influential for almost a century now, yet still flying under the radar for some of today’s sneaker and streetwear aficionados. With its Hive project focusing on innovative collections and exclusive collaborations, the company aims…
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7 Sick Sole Swaps You Need to See
A sole swap is probably one of the most common types of sneaker customization – though both the motivation and execution vary wildly. Especially vintage heads and avid wearers of classic runners and other types of performance shoes will run into the issue sooner or later: many of these models use Polyurethan (or PU) for…
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The Shoe Surgeon x Ecco Leather at W-21 Amsterdam
Ecco Leather recently invited us to their concept store W-21 in Amsterdam in order to check out their recent project. Ecco Leather is the experimental sub brand of Ecco that experiments with and creates outstanding leather materials at their own tanneries since 2001. At W-21, they present their latest products. All collections are designed by…