Category: Culture
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19 of Our Favorite sacai x Nike Pics from Instagram
With 2019’s sacai collab, Nike finally found a worthy successor to their series of OFF-WHITE sneakers. But don’t get it twisted though. It’s not only about the obvious similarities in both limitation and social media hype. Just like Virgil Abloh’s distinct designs, sacai founder Chitose Abe de- and reconstructed classic Swoosh models – a privilege…
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15 of Our Favorite Air Jordan 4 On-Foot Pics
How time flies! 2019 marks the 30th anniversary of the Air Jordan 4 – which means that it’s one of the key silhouettes for Jordan Brand this year. As its tradition, sneakerheads get spoiled with both long-awaited Retros and new colorways on the classic model to celebrate its legacy. But it isn’t like the widespread…
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20 of the Best Piet Parra On-Foot Sneaker Pics
Pieter Janssen – better known as Piet Parra – is one of the best known names in sneaker culture. Working as an illustrator and graphic designer, the Dutchman started collaborating with Nike in the mid 2000s. A friend of famous Amsterdam sneaker store Patta, he designed the famous “Cherrywood” Air Max 1 as a joint…
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18 of Our Favorite New Balance 997 On-Foot Shots
New Balance‘s line-up of sleek running silhouettes has several universally acclaimed silhouettes ready. One of the most popular sneakers of them is the New Balance 997 which first launched in 1990. Designed by Steven Smith, the silhouette is considered his most notable contribution to the 99X series. As with many models, it first hit the…
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adidas Originals Opens Creative Studio to Celebrate the OZWEEGO
Adidas is known for its super deep sneaker archive, but it’s also known to remix and reimagine these classics. For the OZWEEGO and LXCON, they did just this: redesigning two heritage models for a new generation. But the story doesn’t end here. The brand also opened the “Future Studio” in the heart of Berlin and…
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Is Influencer Marketing Dead?
When have influencers taken over the world? We don’t know exactly but Google search history shows how this term has blown up big time in late 2015. So, in just a few years, the phenomenon has changed everything – our media landscape, the way brands are advertising and of course sneaker seeding lists. Meanwhile, the…
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Sneakers in Nature – 13 of Our Favorite Shots from IG
It’s summer time, birds are chirping and the sun is shining. Which means that sneaker photographers abandon all those industrial areas, parking garages and courtyards for a minute. Instead of that, it’s time to reconnect with nature. Those who are not afraid of getting a little dirt on their precious kicks get some beautiful on-feet…
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The Chunky Trend – How Long Will It Last?
Chunky sneakers, bulky footwear or dad-shoes – the trend comes with many names and in multiple facets. One thing is certain, though, sole units have been getting bigger and footwear design comes with more layers and material than ever. The “chunky” trend is big and it’s contagious, and fashion brands like Balenciaga aren’t just following…
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9 Sneaker Customs That Should Release Officially
Ever since sneakers became a fashion statement a couple of decades ago, designers catered to pretty much every thinkable audience. This brought us a steadily growing variety of styles, with only a couple of boundaries that limit creativity. Trademark protected imagery. And of course collaborations between rivalling sports brands. Then there’s also always the business…
