Category: Culture
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The History of adidas EQT – #throwback
For today’s #throwback, we decided to pick a documentary from 2014 that couldn’t be more of-the-moment today, with the big relaunch of the adidas Originals EQT line happening now. We’re going back two years, to a documentary by adidas Originals that is dedicated to “The Best of Adidas”, to adidas Equipment. Award-winning filmmaker Will Robson-Scott traveled around…
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What You Need to Know about adidas EQT 2017
Highly appreciated and finally dropping: the day of the release of the huge relaunch of the adidas Equipment series is coming closer. We already presented to you our recap of the “History of EQT” exhibition and our interesting interview with adidas’ Global Senior Director adidas Originals Footwear Concepts Till Jagla to kick off the launch. But some of…
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SNEAKERS MAGAZINE #33 HAS ARRIVED!
“The Taste Issue” has arrived. Issue #33 of Sneakers Magazine is totally dedicated to matters of taste – entirely free of artificial flavors and harmful influencers. Featuring pieces on Jörg Haas from Beinghunted, Deon Point from CNCPTS store, adidas Equipment with Pusha-T, Marc from Overkill & Torben Schumacher, Converse’s Ryan Case, Thomas Lindie, Tobi Shinobi, Josh…
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A Closer Look: From Then to Now – adidas Originals EQT Exhibition
As we previously noted, adidas kicks off the year with a big adidas Equipment launch. In order to celebrate this properly, they transformed an entire loft into an EQT space. The definite highlight was the exhibition curated by Marc Leuschner from Overkill including a huge number of pieces from his personal collection. Because the exhibition…
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Throwback: DJ Khaled’s Sneaker Closet
Already thursday again? The weekend is not that far away anymore! This week’s Throwback Thursday brings us back to 2015, when Complex visited Dj Khaled to check out his massive Sneaker Closet. Dj Khaled is not only one of the probably funniest dudes around Snapchat, he also has an amazing collection of sneakers. Remember last week’s…
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From then to now – adidas Originals EQT Exhibition
“The Best Of Adidas” is back. Equipment will play a big role in 2017 and adidas starts a new chapter in its history. To kick off the year in a proper way, adidas teamed up with Overkill Shop to host an outstanding exhibition in Berlin during Berlin Fashion Week. It’s definitely the biggest adidas EQT selection ever!…
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Stone Island x Nikelab Sock Dart
Stone Island and Nike team up again, but it’s not (all) about jackets in January 2017. Three colorways of the Sock Dart silhouette with the Stone Island treatment will be released. The Sock Dart was originally released in 2004 and was definitely ahead of his time without laces and the clean neoprene upper. Over the last…
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WATCH “SNEAKERHEADZ” ON NETFLIX NOW!
Sneakers grew to be a big think in pop culture over the last decades. The documentary “Sneakerheadz” is now watchable via Netflix. The producers of the documentary tried to examine all aspects of the sneaker scene through interviews with different protagonists such as rapper Wale and sneaker OG’s Jeff Staple and Frank “the Butcher”. It’s a…
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Throwback: adidas Originals collectors project – Robert Brooksy
It’s Throwback Thursday – do you know what that means? We want to show you a classic sneaker-related video, a blast from the past today. We chose a video from the adidas Originals “Collectors Project” back in 2013, where several sneaker collectors from all around the world were introduced by adidas and had the chance…
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A Heartwarming Student Movie About Adidas
Sad seniors play a huge role in advertising nowadays, not only around Christmas. Eugen Merher, a German film student, proves this again with his recent work “Break Free”. It’s totally heartwarming and all around the internet at the moment with good reason. Ironically, the brand the movie is about, didn’t seem to be interested…