Known for their high profile collaborations with stores from the US to Japan, New Balance branches out into new territory. For the Your ID x New Balance 574 Barista, the brand teams up with a Brazilian store on a premium project.
Next to outstanding football players and the Carnaval, the South American country is also famous for their coffee. That’s why this 574 pays homage to the coffee mania and barista lovers. Since both coffee and sneakers are the biggest passions of Your ID’s team, the shoe unites these two aspects. Its vivid color palette reflects every stage of the process, from planting and harvesting to roasting and ready-to-drink. From the green and burgundy of the coffee plantations to the dark brown of the roasted grain, each tone transmits one of these elements.
The premium materials then include pieces of jute mixed with leather, pig skin and suede. Waxed shoelaces in three color options, insoles with an exclusive print, coffee beans shape debossed on the heel and Your ID’s logo on metallic lace guard finalize the sneaker.
Release Details – Your ID x New Balance 574 Barista
The Your ID x New Balance 574 Barista releases on December 5, 2018. It retails for R$499,90 and launches exclusively at Your ID Stores and their e-commerce.
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