Before we get started, let’s get a cup of coffee first. What are you ordering?
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Great! Now tell us a little something about you, like... what's your favorite video game?
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Let's reminisce about these good old school days for a minute. On a field trip to the zoo, which animal did you want to see first?
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Interesting choice! Now imagine that: Doc Brown and Marty McFly’s DeLorean is parked outside your front door and they’re about to take you for a ride. Which year are you telling them to enter?
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What about travelling and vacations? When the whole exhausting process of crafting your collab is finished, where are you heading to?
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Rapper and part-time sneaker designer Kanye West once said: “Couches, couches, couches, which one should I pick?”… So if you were to buy a new couch, what kind of qualities would you look for?
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Look, we know this whole thing is about you right now… but before crafting your own sneaker collab, you need give credit where credit is due. Who’s the collab king from your point of view?
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Now let’s finally talk about kicks. Almost any great sneaker has some kind of performance history. Which kind of sports heritage should be in your shoe coice’s DNA?
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Proper advertising has always been part of a great sneaker release. Which one of these ads do you like best?
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Time to look at the outer values. Which kind of upper material would you like to use on your first sneaker collab?
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Special editions usually come in special boxes. So what kind of packaging would you use for your sneaker?
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To treat customers with some nice gifts, those limited boxes often contain all sorts of goodies. Besides the shoe of course, what will people find when they open up your box?
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Alright, now we also have to think about distribution. Where will your collab be sold?
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The release of your collab is finally here and people are already lining up in front of stores to cop a pair. Which one of these guys will definitely be in line?
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IMAGE CREDITS:
1: @designerlattes – 2: @anckor – 3: Joseph Ford – 4: @onexpunchxmickey – 5: HEX / Highsnobiety – 6: @h.va – 7: Sneakers Mag – 8: Cult Edge – 9: Huffington Post / 9a: hhv.de / 9b: VANS / 9c: Sneaker Barber / 9d: @jei_kobu / 9e: New Balance / 9f: Nike / Jordan Brand – 10: Sneakers Mag / 10a: Packer Shoes / 10b: Afew / 10c: Nike / 10d: Sneaker Politics / 10e: VANS / 10f: Suppa – 11: Stephen Cheetham – 12: Extra Butter – 13: Flight Club – 14: John Appleyard / The Daily Telegraph
