To support their partners in need during the COVID-19 pandemic, VANS initiated the “Foot The Bill” campaign. Aimed at independent skate stores, live venues, art galleries, restaurants and similar businesses, the program gives back to those who work for creative developement in their respective communities.
Since small and medium-sized companies are the first ones to feel the impact of this worldwide pandemic, VANS specifically wants to support them. Every partner creates an individual sneaker design via the VANS Customs platform, freely assembling color, print and material combinations. The net proceeds from every sneaker sold goes directly to the shop that created it. Limited to 500 pairs per style, the shoes will not be available anymore once they are sold out. Participating shops already include well-established names like Civilist, Pivot, Ben-G, Black Sheep, Native, Forty Two and many more. According to VANS, at least 80 stores will be part of the campaign in total.
“My father Paul Van Doren always said that we were a people company that made shoes. Now, more than ever, it’s important to support the people that provide spaces for communities around the world to be creative and come together,” said Steve Van Doren, son of Vans’ founder and Vans’ Vice President of Events and Promotions. “We were once a small business and wouldn’t be where we are today without the support of these partners. We hope to rally together with our consumers to lend a helping hand to those that are in need.”
DID YOU KNOW?
On the first business day of Van Doren Rubber Company – March 6, 1966 – only 12 customers showed up to buy a deck shoe. This deck shoe still is a part of the VANS line-up: it’s the Authentic.
Release Details – VANS Foot The Bill
The VANS Foot The Bill customs are now available via vans.com. Since each style is limited to only 500 pairs, better be quick and cop your favorite while it’s still there.
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