Cleaning products are essentials for every sneakerhead, that one’s for sure. As long as you’re not keeping your babies on ice, every shoe will eventually pick up dirt and mess up the desirable look of a fresh pair. Moreover, there’s one area in particular that you want as clean as possible. And here’s where SOLEQUAKE Powerful Midsole Cleaner comes into play.
So, what’s up with the midsole?
“Why the midsole though?” you might ask. Well, here’s the deal: although many people don’t think about that much, the midsole is a very vital design element in most sneakers. Just picture the see-through on basically any Air Max model from classic 87s to cutting-edge 720s. Or the full BOOST unit on any of the past decade’s fan-favorite adidas releases. And don’t forget timeless runners like the New Balance 1500, ASICS GEL-LYTE III or Diadora N.9000. In addition, many of those shoes feature a white midsole – which naturally gets dirty even quicker. But SOLEQUAKE is here for you.
There already are a couple of cleaning products on the market and you probably own a couple of bottles that you use from time to time. So what’s different about SOLEQUAKE’s midsole cleaner? Well, here are a couple of facts about this new product: It’s waterbased, biologically degradable, pH-neutral and free from animal ingredients. On top of that, the non-flammable solution is tested dermatologically and OEKO-TEX-certified. But the key difference to other sneaker cleaning products is the patented process of SOLEQUAKE Powerful Midsole Cleaner.
Thousands of micro earthquakes
While sneaker cleaners – and most cleaning products in genereal – are usually based in chemical procedures, SOLEQUAKE’s solution is a physicial process. After applying the liquid to the midsole of your sneaker, you just let it sit there for 60 seconds. Microscopic bubbles then start to move around up to 8,000 times per minute – like a bunch of micro earthquakes. This way, they penetrate and fragment dirt particles, eventually removing them from the shoe. Without adding water, you can now just wipe both the cleaner and the dirt off. SOLEQUAKE Powerful Midsole Cleaner neither leaves any marks nor does it attack the shoe’s material. Since midsoles often use rather sensitive materials and also contain sophisticated cushioning technology, that’s another plus.
Time for some action
The whole process might sound a little odd at first, so you’re best of seeing for yourself. Gerald from Sneakercleanik already had the chance to test the Powerful Midsole Cleaner on a pair of Air Jordan 1 “Shattered Backboard 3.0s”. As you know, that’s a shoe you definitely don’t ant to ruin while cleaning it – so check out how it worked out:
Get your SOLEQUAKE Powerful Midsole Cleaner
The Powerful Midsole Cleaner by SOLEQUAKE is available via solequake.com and sneakercleanik.com. You can also get it soon at select sneaker retailers and cop a bottle along with your next pair of kicks. The 100 ml (3,4 fl oz) bottle goes for 9,95 €. With summer season right around the corner, it’s time to give your go-to sneakers a nice cleaning job.