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Reebok Pump
The Reebok Pump was first launched by Reebok in 1989 and is undoubtedly an icon of sneaker technology. Its main feature is the innovative pump system integrated into the tongue of the shoe. This system allows the wearer to adjust the fit and fit of the shoe to their individual preferences. The pump system works via an air pump that is integrated into the tongue of the sneaker. When the wearer activates the pump, air is pumped into a bladder inside the shoe. This allows the pressure inside the shoe to be increased to achieve a perfect fit. Once the desired fit is achieved, the wearer can simply release the excess air through a valve in the tongue. This innovative technology not only revolutionised the world of sneakers, but also found great favour with athletes and sneaker fans. The Reebok Pump has been offered in various models and colourways over the years and continues to be a symbol of innovation and progress in the world of sneakers.

Pump it Up: When sneakers become air mattresses

Originally designed as a high-performance basketball shoe, the Reebok Pump quickly became a symbol of innovation and technological progress in the world of sneakers. This groundbreaking shoe was offered in various models and colourways and enjoyed great popularity among professional athletes and sneakerheads alike. The revolutionary pump technology was further developed over the years and integrated into various sneaker models. Despite these evolutions, the Reebok Pump remains a distinctive and iconic element in the history of the sneaker. More recently, Reebok has launched retro versions of the classic Pump model. These nostalgic reissues aim to revive the allure of the 1990s and appeal to new generations of sneaker fans.

Reebok partners launch new Pump versions

Just ahead of the 2021 release of Ghostbusters: Afterlife, Reebok has captured the spooky ghosts and ghouls in a five-piece commemorative collection. The collection consists of four popular Reebok silhouettes in adult sizes and a children's version of the Zig Kinetica model, whose bright design is derived from Muncher. The different models are inspired by different aspects of the film series. The Instapump Fury, for example, is reminiscent of the green slime from the film and comes in bright magenta, while the Ecto Boot combines elements of the classic OG Pump shoe with new functional features.
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