Sneakersnstuff opened their first sneakerstore in Stockholm back in 1999. From then on, their business grew and grew, and so did their projects. Today, they also have stores in Berlin, London and Paris – one of the biggest European sneaker retailers.
Yesterday, Sneakersnstuff unveiled their latest project with adidas Originals. The “Datamosh” pack includes two colorways of the adidas NMD R1_PK. For the colorways, they took inspiration from the process of manipulating the data of media files in order to achieve visual or auditory effects when the files are decoded – it’s called “Datamosh”. UK grime legend D Double E and rising star Elf Kid were taken on board to be the faces of the campaign video that was shot in London, with an exclusive soundtrack by Dullah Beatz.
Not only the shoes are special, the release will be too: Sneakernstuff and Just Jam will host a so-called online release party with live performances by D Double E, Elf Kid and friends on May 9th. The Facebook live event starts on the Facebook page of Sneakernstuff at 7PM GMT.
The Sneakersnstuff x adidas Originals NMD R1_PK “Datamosh” Pack will be available exclusively at Sneakersnstuff on May 12th – instore in all Sneakersnstuff locations and online!
Check out the campaign video and close-up pics below: