Shop of the Week – 24 Kilates, BarcelonaShop of the Week – 24 Kilates, Barcelona

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There are just a handful of shops in Europe with a footprint as big as that of Barcelona’s 24 Kilates. It was not only Spain’s first sneaker store but has proven, again and again, to be a collaboration powerhouse – Asics, New Balance, Saucony, Le Coq Sportif, Sperry Topsider, Reebok, you name it. With that kind of success, it’s hard to imagine the name goes back to a time when the guys were so broke that they decided to “balance it out” with a luxurious-sounding name. Please find out more in the interview below.


Hola Pol, let’s start with the basics – who is 24 Kilates?

Basically it’s just my partner Riki and me, doing our thing. But of course there is a whole crew of friends behind us two, which represents 24 Kilates. We all share the same passion for the good things in life.

When you’re talking about the good things, you mean sneakers?
Now YOU got those nasty thoughts, amigo …

_DSC5002_

Got me on this one. Well, please tell me a little about your background or the history of 24K.
We started this project almost ten years ago. Our background has always been related to the sneaker industry somehow. In the beginning our main focus was on the skate market, which has always been close to streetwear and sneakers of course. We were operating as a wholesaler, supplying certain skate brands to other retailers.

How did you end up with your own sneaker shop?
From the consumers’ point of view or as sneaker lovers, which Riki and me obviously are – we always are, we always were on the hunt for fresh pairs. On our business trips to Asia and the USA we found lots of good stuff. So the lack of not having a decent store with good offers in our own country forced us to start something on our own.

So the actual plan was to come up with a store specialized in shoes which were not available before or hard to find ones, right?
Correct, we were just tired from searching outside of Spain and online and wanted to provide something new for all the enthusiasts in our country. Speaking of home country – shouldn’t it be time for us two to grab some of YOUR home country’s famous beer?

_DSC4905

Easy skipper! I have some more things to ask you first. For example how did you came up with that name?
24 Kilates is the Spanish translation for the English 24 Karat, which shouldn’t be too hard to guess? The sad truth about WHY we came up with 24K is that our asses were so broke by the time we set up our store that we decided to balance things out with a fancy luxury-spreading name. That’s just it!

Haha, that’s exactly my style! And in the end it seems to work out for you that way?
Yeah, high life on a low budget! We can’t complain about our situation. We were among the first sneaker shops in Spain, and we are still around.

24K is based in Barcelona, the heart of Catalonia. Are you guys Barca OGs or what was the reason to choose this city? I mean I love this city, but in your words please.
It’s because of the girls in Barcelona. It’s just that simple, tony!

I have some good memories about that fact! But honestly, why?
Honestly? Then I really have to repeat myself, it’s because of the Chiccas here. Okay, both of us were born in Barcelona, we are very proud of our city and of course of our country, too. Barcelona is an amazing city with a lot of interesting things in terms of culture and history. But we can’t forget the fantastic weather, friendly atmosphere, delicious wine and great food, AND … the beautiful women!

_MG_4884

Now we are talking! 

All those things make Barcelona the perfect place to live and work for us.

I’m really happy about the decision they bring back the winter bread and butter to Barcelona! 

As far as rumors have it, it’s sadly not going to happen. It’s a shame and really too bad. We always froze our asses off at the winter tradeshow in Berlin. Too damn cold. After so many years it would have been dope if they moved it back to here. All of our friends are around and good connections and business for the whole city.

I haven’t heard about that rumor. Let’s see what’s really happening. What about your personal background in sneakers?
As I mentioned before, I’ve been always related to sneakers. But my love for sneakers is based on the early days when my dad started buying me all the worse cheap copy-sneakers from back then. This made me want the real ones so bad. I started working on the weekends beside school to afford them all. The funny thing is that nowadays my dad walks in and grabs himself only the top notch made in USA models.

_DSC4887

Pops seems to have a good taste! What about your all time favorite models?
It’s just too hard to answer this question, as there are too many favorite sneakers in my mind. But for me it’s just all about running silhouettes.

What about collabs? Which one is THE choice for you? One of your own ones or something else?
In this case I have to name the Patta/Asics Gel Lyte III. This thing changed the sneaker market back then – killer design! Of course we have some decent ones to offer, too!

You just recently dropped a new joint venture with Patta and Sperry topsider, how did that happen?
For quite a long time we’ve been very close friends with the Patta family. But even though we had lots of great times, we never worked on any project together. They have their 10th anniversary this year and so the time was just right to join for a small capsule collection, I guess.

_MG_4893

In our last issue we had an interview with Spanish collector Luis Miguel. Besides the old school, what is the Spanish style focus? Running, hightops, hype, vintage?
Spain, as every country, has Jordan heads, the vintage collectors, running followers and so on – the usual different types that are into their own styles. Ever since we first started, the store has always carried the same brands of sneakers, more or less, without changing our focus no matter how the trends changed. We always tried to keep it related to our personal taste and style, and running silhouettes are just our favorites!

What about the sneaker scene in Spain in general? Is it blowing up as everywhere right now?
The biz is growing in our country, too. There are many new sneaker lovers around, but I’d say more quantity-wise than quality-wise. You have to keep in mind that the Spanish folks have other priorities. We have to make up our minds about important things like which tapas to order and nice cold drinks on a warm evening – sometimes worth more than just the next pair of sneakers!

That are some nice last words, Pol. Let’s keep it with exactly those and get some well-earned drinks!
SALUDOS!

_MG_4872

_MG_4889

2_MG_4865 _MG_4773

_MG_4785

_MG_4801

_MG_4804

_MG_4829

_MG_4841

_MG_4846

_MG_4857

_MG_4859

Interview: Tony Toupet
Photos: Roger FerreroThere are just a handful of shops in Europe with a footprint as big as that of Barcelona’s 24 Kilates. It was not only Spain’s first sneaker store but has proven, again and again, to be a collaboration powerhouse – Asics, New Balance, Saucony, Le Coq Sportif, Sperry Topsider, Reebok, you name it. With that kind of success, it’s hard to imagine the name goes back to a time when the guys were so broke that they decided to “balance it out” with a luxurious-sounding name. Please find out more in the interview below.


Hola Pol, let’s start with the basics – who is 24 Kilates?

Basically it’s just my partner Riki and me, doing our thing. But of course there is a whole crew of friends behind us two, which represents 24 Kilates. We all share the same passion for the good things in life.

When you’re talking about the good things, you mean sneakers?
Now YOU got those nasty thoughts, amigo …

_DSC5002_

Got me on this one. Well, please tell me a little about your background or the history of 24K.
We started this project almost ten years ago. Our background has always been related to the sneaker industry somehow. In the beginning our main focus was on the skate market, which has always been close to streetwear and sneakers of course. We were operating as a wholesaler, supplying certain skate brands to other retailers.

How did you end up with your own sneaker shop?
From the consumers’ point of view or as sneaker lovers, which Riki and me obviously are – we always are, we always were on the hunt for fresh pairs. On our business trips to Asia and the USA we found lots of good stuff. So the lack of not having a decent store with good offers in our own country forced us to start something on our own.

So the actual plan was to come up with a store specialized in shoes which were not available before or hard to find ones, right?
Correct, we were just tired from searching outside of Spain and online and wanted to provide something new for all the enthusiasts in our country. Speaking of home country – shouldn’t it be time for us two to grab some of YOUR home country’s famous beer?

_DSC4905

Easy skipper! I have some more things to ask you first. For example how did you came up with that name?
24 Kilates is the Spanish translation for the English 24 Karat, which shouldn’t be too hard to guess? The sad truth about WHY we came up with 24K is that our asses were so broke by the time we set up our store that we decided to balance things out with a fancy luxury-spreading name. That’s just it!

Haha, that’s exactly my style! And in the end it seems to work out for you that way?
Yeah, high life on a low budget! We can’t complain about our situation. We were among the first sneaker shops in Spain, and we are still around.

24K is based in Barcelona, the heart of Catalonia. Are you guys Barca OGs or what was the reason to choose this city? I mean I love this city, but in your words please.
It’s because of the girls in Barcelona. It’s just that simple, tony!

I have some good memories about that fact! But honestly, why?
Honestly? Then I really have to repeat myself, it’s because of the Chiccas here. Okay, both of us were born in Barcelona, we are very proud of our city and of course of our country, too. Barcelona is an amazing city with a lot of interesting things in terms of culture and history. But we can’t forget the fantastic weather, friendly atmosphere, delicious wine and great food, AND … the beautiful women!

_MG_4884

Now we are talking! 

All those things make Barcelona the perfect place to live and work for us.

I’m really happy about the decision they bring back the winter bread and butter to Barcelona! 

As far as rumors have it, it’s sadly not going to happen. It’s a shame and really too bad. We always froze our asses off at the winter tradeshow in Berlin. Too damn cold. After so many years it would have been dope if they moved it back to here. All of our friends are around and good connections and business for the whole city.

I haven’t heard about that rumor. Let’s see what’s really happening. What about your personal background in sneakers?
As I mentioned before, I’ve been always related to sneakers. But my love for sneakers is based on the early days when my dad started buying me all the worse cheap copy-sneakers from back then. This made me want the real ones so bad. I started working on the weekends beside school to afford them all. The funny thing is that nowadays my dad walks in and grabs himself only the top notch made in USA models.

_DSC4887

Pops seems to have a good taste! What about your all time favorite models?
It’s just too hard to answer this question, as there are too many favorite sneakers in my mind. But for me it’s just all about running silhouettes.

What about collabs? Which one is THE choice for you? One of your own ones or something else?
In this case I have to name the Patta/Asics Gel Lyte III. This thing changed the sneaker market back then – killer design! Of course we have some decent ones to offer, too!

You just recently dropped a new joint venture with Patta and Sperry topsider, how did that happen?
For quite a long time we’ve been very close friends with the Patta family. But even though we had lots of great times, we never worked on any project together. They have their 10th anniversary this year and so the time was just right to join for a small capsule collection, I guess.

_MG_4893

In our last issue we had an interview with Spanish collector Luis Miguel. Besides the old school, what is the Spanish style focus? Running, hightops, hype, vintage?
Spain, as every country, has Jordan heads, the vintage collectors, running followers and so on – the usual different types that are into their own styles. Ever since we first started, the store has always carried the same brands of sneakers, more or less, without changing our focus no matter how the trends changed. We always tried to keep it related to our personal taste and style, and running silhouettes are just our favorites!

What about the sneaker scene in Spain in general? Is it blowing up as everywhere right now?
The biz is growing in our country, too. There are many new sneaker lovers around, but I’d say more quantity-wise than quality-wise. You have to keep in mind that the Spanish folks have other priorities. We have to make up our minds about important things like which tapas to order and nice cold drinks on a warm evening – sometimes worth more than just the next pair of sneakers!

That are some nice last words, Pol. Let’s keep it with exactly those and get some well-earned drinks!
SALUDOS!

_MG_4872

_MG_4889

2_MG_4865 _MG_4773

_MG_4785

_MG_4801

_MG_4804

_MG_4829

_MG_4841

_MG_4846

_MG_4857

_MG_4859

Interview: Tony Toupet
Photos: Roger Ferrero

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