Search results for: “990”
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New Balance Brings Back the Very First Version of the 990
The 99X series by New Balance undoubtedly is one of the most succesful runs in sneaker history. Debuted almost four decades ago with the very first version of the 990, it spawned several updates over the years. To bring back some of the dearly-missed archive models, New Balance now starts the 990 Version Series –…
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Aime Leon Dore and New Balance Collaborate on the 990v5
NYC streetwear brand Aime Leon Dore teamed up with New Balance to rework the legendary Made In US 990. Using the slogan “Life in the Balance”, the sneaker pays homage to both city and country life. In recent years, NB’s standout silhouette gained acclaim from people from all walks of life. Just like the claim…
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size? Presents an Exclusive New Balance 990v5
One might think that New Balance‘s celebrated 990v5 only works in its monochrome colorways. But UK sneaker retailer size? is here to prove us wrong. The size x New Balance 990v5 features a multitude of flashy tones that displays the silhouette in a new light. Inspiration comes from a go-to place in every small British…
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Designer Scot Hull About His Updates on the New Balance 990V5
The ultimate and original dad shoe, the 990 is one of New Balance’s undisputable running flagships. First released in 1978, it turned heads as the first running shoe to be sold for more than $100, with loads of tech and quality to justify the hefty price tag at the time. Fast forward to today and…
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New Balance 990V5 – Our Trip to Boston
New Balance first introduced the 990 in 1982. The goal of creating the ultimate running shoe resulted in a hefty price tag that crossed the 100$ threshold (which was unheard of at the time) and in a product that would outlast many others. So here we are in 2019, 37 years later, with the arrival…
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The New Balance M990GL4 Is an Updated Classic
If it ain’t broke don’t fix it. Always good piece of advice and New Balance chose to live by it when it comes to the centerpiece of their 990 series. That’s why the original 990 hasn’t been shelved for the sake of making way for its follow-up models, but rather adapted to current times with…
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How to Cop the New Balance 990 Special Edition “1982”
We all know that premium quality calls for a certain premium price point. But sometimes, sneaker history is even more important than that. That’s why New Balance launches a very special edition of their famed 990 silhouette – with a pleasant twist for your purse. Back in 1982, the brand first released their groundbreaking 990v1…
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YCMC x New Balance 990v4 “Benjamin Bread”
We know that money can’t buy happiness – but it sure can help you cop a nice pair of trainers. Coincidentally, this 900v4 beauty presented by YCMC and New Balance is all about the benjamins. Drawing its design cues from US currency, the colors of a 100 dollar bill were applied to the C.R.E.A.M.-y suede…
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A Look at the Premium New Balance 990 Nubuk
Just before entering their well-deserved holidays like everyone else, the good folks over at NB’s New England factories demonstrate their outstanding skills on a high-quality iteration of the New Balance 990. Refined with Nubuk applications, the shoe puts on its classic look in understated grey, black and white tones which made the 990 line a…
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Stüssy Updates the New Balance 990v4
West Coast vibes meet East Coast craftsmanship as Stüssy connects with New Balance for a collab on the 990v4 silhouette. Bringing their finest materials to the table, the ‘Made in USA’ NB model is done in suede and mesh – Stüssy‘s monochromatic cream color treatment with white accents gives this classic sneaker a modern update.…