Reebok gets ready for the new decade ahead of us with a fresh drop of their futuristic Zig Kinetica silhouette. Based on a top-notch piece of performance technology, the shoe now unfolds its full potential as a streetwear must-have. And with the help of style vanguards like rapper Kelvyn Colt or UFC fighter Conor McGregor, the brand introduces the silhouette’s “Electrifying Energy”.
The Way of the Zig
First introduced in 2010 with the ZigPulse, Reebok’s ZigTech obviously was way ahead of its time. A three-part system aims at seemless energy return, providing a versatile key component for all sorts of sports shoes. From running to boxing to the NBA and NFL, world class athletes like Peyton Manning, Amir Khan and John Wall endorsed Zig sneakers. But as its often the case with groundbreaking sneaker innovations, they’re just too good to stay in their lane. In 2019, Reebok already launched collaborative Zig Kinetica capsules with some of the biggest names in fashion, including Cottweiler, Chromat, Angus Chiang and Ian Paley.
Designed for the Street – Built for Performance
Our everyday life is a tireless one, where we spend both our work and leisure hours steadily on the go. This kind of lifestyle has its benefits, no doubt. But it requires a lot of energy – and we’re not willing to forego style to maintain it. This is where the Zig Kinetica comes into play. The sneaker that set new standards for function and innovation is an absolute beast when it comes to cutting-edge aesthetics. Just ask rapper Kelyvn Colt: The German-born musician not only draws from influences that span half of the globe in his art, he also constantly travels the world on a quest to express himself. From long days with endless press runs to energetic live shows to studio sessions that last until dawn, the Zig Kinetica is there to turn every motion into pure energy.
When the Stars Align
A perfect combination of style and performance is a rare sight – almost like a total solar eclipse. This unusal astronomicial event also inspired three colorways in the upcoming drop. The heat energy-themed designs pay homage to the special surge of energy in a solar eclipse, making the Zig Kinetica’s underlying theme go full circle. But don’t just let us tell you, judge for yourself. When the energy comes, you’ll feel it.
DID YOU KNOW?
Zig sneakers use Reebok’s ZigTech cushioning as a basis. Behind its bold appearance, the jagged foam midsole features an ingenious performance principle. It doesn’t only absorb impact at the heel, but also sends that energy at the length of the shoe to propel the wearer forward.
Release Details – Reebok Zig Kinetica “Electrifying Energy” Collection
The new Reebok Zig Kinetica styles launch on February 21, 2020 via reebok.de as well as at select retailers. The shoe is available in 5 colorways and goes for 120 €.