To celebrate powerful women in sport and beyond, Reebok revitalizes the classic
It’s a Man’s World campaign. 20 years after is original inception, the German athletic brand still stands firmly behind the slogan. Inspiring people to shatter glass ceilings and to overturn antiquated standards, Reebok presents 5 sneakers updated by female designers.
The models that serve as starting points for these joint projects come split in two packs. The first one features the DMX Series 2200 Zip, Aztrek Double and Court Double Mix, while the second includes the Club C and Classic Leather. Both sets use monochrome designs in either white or black, with red accents provided by the
It’s a Man’s World slogan. Allowing wearers to send the message in a subtle by clear way, Reebok continues to push for inclusive world and celebrates female empowerment. A matching bag and hat complete the forward-thinking collection.
Proving that this is not only a campaign in their own world of sportswear, but a general one, Reebok already teamed up with Array recently. Together with the collective that amplifies independent movies by people of color and women filmmakers, they championed women in the film industry and criticized the lack of female nominees in the current award season.
DID YOU KNOW?
When Venus Williams renewed her contract with Reebok in the year 2000, the deal’s value was about 40 million €. At the time, the astonishing sum marked the biggest endorsement deal ever signed by a female athlete.
Release Details – Reebok
It’s a Man’s World Collection 2020
The new Reebok
It’s a Man’s World Collection launches in March 2020. The shoes drop via reebok.de as well as select retailers and go for prices between 90 and 100 €.
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