Pump up the jam! Reebok is pumped about the future while paying homage to classic 1990s style with a heritage-inspired rendition of their technical Reebok Instapump Fury Ultraknit model.
Poised for a July 15 release, the Reebok Instapump Fury Ultraknit features a mid-top bootie construction for a contoured and secure fit. Crafted from the company’s advanced Ultraknit material, it hugs the foot and ankle while adding a subtle, technical contrast to the bright color accents on the upper.
Speaking of color accents: The Reebok Pump technology is rendered in bright Hyper Green – supplemented by Vibrant Red for a full 1990s throwback – and allows wearers to adjust the fit to their personal anatomy.
For a cushioned run, the sole is equipped with Hexalite impact absorption, emphasized by visible hexagon-shaped inserts under the heel, also rendered in Vibrant Red. Loops around the heels and a split outsole with contoured geometric groves bring the retro-futuristic aesthetic full circle.
The Reebok Instapump Fury Ultraknit will launch on July 15 with a EUR 219.95 price tag at finer sneakers retailers including Solebox, Overkill GmbH, The Good Will Out, asphaltgold, Afew-Store, 43einhalb, Allike and Titolo. Also keep it locked to #ThisIsClassic @reebokclassicgermany