When we first heard the news about Reebok and adidas collaborating on an Instapump Fury featuring Boost™ Technology, we could barely believe it. Fake news? Fortunately, the shoe is real and available soon. While sneaker stores avidly prepare for the launch on November 22nd, we catch up with none other than Overkill owner Marc Leuschner aka “Overkill Marc”. The diversified connoisseur, who’s most famous for his EQT collection, is a big fan of the Instapump Fury Boost and shared some of his views on the much-anticipated sneaker.
Marc, we all know your love for adidas and especially EQT. The Instapump Fury came out just three years after the birth of EQT. Do you remember when you saw your first Instapump Fury pairs?
My first memory of the Instapump Fury is that it was the most expensive sneaker on the market with a 300,- DM price tag. It was by the cool older boys in the schoolyard. Because of its value it was a status symbol in my hood, and you had to be careful not to let people steal it directly from your foot. For me it was definitely love at first sight.
What were the first Instapump Fury pairs you owned? And what did you like about the general design back then?
My very first Instapump Fury was a retro version of the OG colorway and I was especially impressed by the neon/yellow system and the eye-catching 90s design.
The Instapump Fury was designed by Steven Smith, who’s obviously one of the greatest sneaker designers of all time. It’s also one of his craziest designs. Do you have particular details of the shoe that you love?
I was particularly impressed by the innovative carbon bridge paired with the high-quality material selection and of course the Pump effect. That was already a crazy thing in itself and light years ahead.
What are your own favorite Instapump Fury models?
From my collection I celebrate the OG colorways and the Bape Instapump the most. The Bait Bear Instapump is a real feast for the eyes and is still on my wish list.
Back when it came out in 94 it looked like nothing anyone had ever seen! And it kept looking like it came straight from the future for years. How do you see the shoe now in 2019 with a lot more other eccentric designs out there?
I think the Instapump is an innovative silhouette even today and symbolizes the future. Even in 2019, the design is still very progressive and individual. Personally, I still find the shoes very exciting, because they look like models from a different time.
“It’s the best of both worlds and has a recognition value that is second to none.”Marc Leuschner on the Intapump Fury BOOST
Obviously the “OG Meets OG” pack is super special because it’s also a collab between adidas and Reebok, introducing the Boost technology to the Instapump Fury. What do you think about this project?
Honestly, as a passionate Instapump fan, I’m pretty excited that two brands of this caliber are collaborating. I’m really excited to see if the Boost sole provides the comfort I expect from this model. The bar is quite high, of course. This shoe combines the best of both worlds and has a recognition value that is second to none.
The Instapump Fury has been a collector’s item from the start but especially the Asians have been going crazy over this silhouette thanks to celebrities like Jackie Chan and multiple collabs with stores like Mastermind Japan, Beams or Bape. What do you think about the silhouette’s status in Germany or especially in Berlin?
That’s true – the Asians are crazy about the silhouette. Here in Berlin the target group is similar to the EQT or ZX series – OG 90s Boys and girls. People celebrating Iceberg, Carlo and Coogi will also rock the Instapump Fury Boost. But the model is also interesting for the fashion world because of its silhouette. It remains exciting.
It seems to be worn a lot more by women as well. Do you think it has conquered the taste of women in the past few years?
That’s right. The Instapump is increasingly being used by fashion-savvy women who have the courage to combine this bulky and eye-catching silhouette with daring looks. Especially in Asia, the Instapump enjoys steadily growing popularity in the fashion sector due to its higher sole.
Who do you see rocking Instapump Fury’s in the future?
To be honest, I am glad that the Instapump has always been a niche product and I don’t think that will change. It’s just something for real lovers.