Reebok Classic x Titolo 1st OG Instapump Fury

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The name of the upper level of Zurich’s TITOLO sneaker boutique has an illustrious name: 1ST OG. It’s a word play on the German word for “upper level” (Obergeschoss, abbreviated “OG”) and of course “OG” in the sense of “original”. Opened in 2015, 1ST OG is a pop up concept that stands for uniqueness, luxury, art and high class design. Together with Reebok Classic, they present their first sneaker collaboration – the Instapump Fury.

They created a clean and noble variant of the 90s icon. The upper features a mix of nylon textile and suede details in subtle beige and cream. Some elements in navy blue add a dose of contrast while retaining the casual character of the shoe. The logo of 1ST OG was added on the heel and the PUMP button. Perhaps the most special detail is the golden silhouette of Titolo’s founder Italo Titolo on the heel loop.

The Reebok Classic x Titolo 1st OG Instapump Fury will be available on December 23, both instore at Titolo and online at www.1st-og.com #thisisclassic

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reebok_pump_fury_hd-15The name of the upper level of Zurich’s TITOLO sneaker boutique has an illustrious name: 1ST OG. It’s a word play on the German word for “upper level” (Obergeschoss, abbreviated “OG”) and of course “OG” in the sense of “original”. Opened in 2015, 1ST OG is a pop up concept that stands for uniqueness, luxury, art and high class design. Together with Reebok Classic, they present their first sneaker collaboration – the Instapump Fury.

They created a clean and noble variant of the 90s icon. The upper features a mix of nylon textile and suede details in subtle beige and cream. Some elements in navy blue add a dose of contrast while retaining the casual character of the shoe. The logo of 1ST OG was added on the heel and the PUMP button. Perhaps the most special detail is the golden silhouette of Titolo’s founder Italo Titolo on the heel loop.

The Reebok Classic x Titolo 1st OG Instapump Fury will be available on December 23, both instore at Titolo and online at www.1st-og.com #thisisclassic

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