Portugal’s Tiago Escada Ramos

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Although Portugal has won the football European Championships and can claim the arguably most legendary  player of our time in their team, the country’s sneaker scene has been under the radar for some time. That is likely to going to change considering how much effort people like Tiago Escada Ramos are making to put it on the map. Among others, he’s responsible for the “Sneakers Love Portugal” event, which was successfully held in June and is likely going to grow in the same manner as Spain’s Dashape. We wanted to know more about Tiago and asked him a few questions. Here we go.

Tiago Escada Ramos

Tiago, please introduce yourself!

I was born in Lisbon and I’m 37 years old. I have a special passion for vintage sneakers and i’m constantly on the hunt for stuff i’ve never seen.

How did you first get into sneakers? What triggered your interest? A particular shoe?

My obsession began in the early 2000’s but since i was young i was always drawn to sneakers . Firstly into tennis shoes and then bball shoes when Michael Jordan appeared and with the general fever for the NBA . Curiously runners only started to become a part of my life in the late 90s which are now my main focus , although I still have a huge crush on ’80s bball shoes

Tiago Escada Ramos NB2

What was it like growing up in Portugal and what was the sneaker industry like in your younger years? Was it hard to get hold of stuff?

Growing up in Portugal was great, although we always had major limitations when trying to get stuff. Back then if you wanted a top tier shoe you had to ask someone who lived in France or in the US. There weren’t that many stores around and those who existed most only carried a budget range. You only knew about the existence of some models by watching TV or in the summer when the country was flooded with Portuguese emigrants who were on vacations.

A lot of companies used to produce in Portugal and did high quality stuff in the early days. Do you still have some of that stuff and what does it mean to you?

Yes that’s correct, from what i know Portugal manufactured shoes for adidas, Le Coq Sportif and Puma. For me personally it’s an amazing thing ! I feel hugely proud , particularly with Le Coq Sportif as its a brand i love so much ! I’m always trying to find out stuff made in Portugal but presently own around 25 pairs made in Portugal in the late ’70’s to early ’80’s which are my pride and joy !

Tiago Escada Ramos NB8

How would you describe the scene today? Is it a lot different from other countries? What are the main differences?

The sneakers scene in Portugal only started a couple of years ago and it’s growing. There were a few guys that were buying and collecting before but there wasn’t really a “scene” to speak of. With the creation of Sneakers Love Portugal on Facebook we arrange to gather a lot of people who were curious and wanted to learn and nowadays we can call it a “scene”. It’s been fun experiencing the growth of the culture in Portugal but we still have a long path to go.

Tiago Escada Ramos Asics all

You’re also running your own event. How is the status quo? Is the scene still growing?

The sneakers scene is growing everyday and we’re proud that this is flourishing. The Sneakers Love Portugal is a result of that development. Last year we thought an event could be very successful. Still our event is very different from the current events that you see across Europe. We almost don’t have resellers, not because it’s a rule, but just because the demand doesn’t justify a presence. Instead we focus more on the brands showing off their product for the next season, and also for the Portugiese stores to let go of some stock and to create some brand awareness. By this we try to give the visitor that showroom feel that most don’t have access to and to buy some cool stuff at a much better price point. We also do an exhibition of some rare stuff we have among us, that we rotate every year.

Tiago Escada Ramos LCS

What are your top 5 favorite sneakers and why?

That’s a hard one, I think it’s impossible for me to decide but this are some of my favorites that I own:

AJ1 from 1985, Made in Korea, perfect 80s Bball silhouette and first signature shoe from his airness, what’s not to like?

Le Coq Sportif Zenith 1988, has everything I like in a runner, simple,  great materials and shape, and some made in Portugal.

New Balance 1300 JP,  Made in USA , one of the shoes that I feel represent the brand perfectly. Materials are top notch, PU/EVA ENCAP midsoles and Vibram outsole and a huge sexy heel stabilizer.

Asics Gel Lyte 2 1989, Made in Korea, maybe because i’m a bit tired of the of the Gel Lyte 3 but the predecessor has a few small details that makes them a bit more special, and also represent perfectly my favorite Asics era.

Nike Bermuda 1979, Made in USA, that mesh toebox still makes me smile everytime I look at them. Amazing shape and almost 40 years later they still have a current and fresh look , I just love them.

Tiago Escada Ramos NB7

What was your biggest steal – a shoe that you paid just a super small price although you liked it a lot?

I think one of the first vintage shoes I found was in an old sports shop like 5 minutes from home, a pair of AJ1 from 1985 made in Korea that i payed 10€ for, brand new, no box just a little dirty, but can’t complain for that price.

You have a very tasteful collection. Why do you seem to prefer the smaller brands and not the Swoosh or Three Stripes only?

To be honest, my major focus is the silhouette or shape of a shoe rather than a specific brand. I like different periods or particular styles of shoes mostly stuff from the 80s. I have a lot of Nike stuff but i really like to find more obscure sneakers, stuff you don’t see everyday when you open Facebook. I’m very eclectic and try to expose the smaller brands because their stories and info got lost over time.

Tiago Escada Ramos Asics Gel Lyte V

What is your favorite brand from the small ones and why?

I love Le Coq Sportif, ok the fact that they used to be made in Portugal helps, but they approach the product in correct way in my opinion. When it comes to retros they are well done and they go that extra mile trying to be as close to the originals as they can.

Is there a trend in the sneaker scene right now that you don’t like or don’t understand?

The trends is what moves the industry so i look at it as something normal. On the other hand all the hysteria behind the NMD is something that i wasn’t expecting and it’s hard for me to understand.

Last Words?

Let me first thank you and Sneakers Magazine, and I want to invite everyone to come to Lisbon and visit Sneakers Love Portugal on the 18th of June. It’s the perfect excuse to spend the weekend, get to know the city and catch some sun. Beer is on me!

 

 

 

Images: David C-Netik and Afonso Pinheiro

 

 

 

 

 

 

 

 

 

 

 

Tiago Escada Ramos Asics McLaren

Tiago Escada Ramos Asics1

Tiago Escada Ramos NB4

Tiago Escada Ramos NB6

 Obwohl Portugal die Europameisterschaft 2016 gewonnen hat und wahrscheinlich den legendärsten Spieler unserer Zeit im Team hat, ist die Sneakerszene doch eher unbekannt. Das könnte sich bald schon ändern, vor allem aufgrund von Leuten wie Tiago Escada Ramos, der unter anderem hinter dem erfolgreichen Event “Sneakers Love Portugal” steht. Wir wollten mehr von dem in Lissabon ansässigen Vintage Sammler wissen und haben ihn zum Interview gebeten.

 

 

Tiago Escada Ramos

Tiago, please introduce yourself!

I was born in Lisbon and I’m 37 years old. I have a special passion for vintage sneakers and i’m constantly on the hunt for stuff i’ve never seen.

How did you first get into sneakers? What triggered your interest? A particular shoe?

My obsession began in the early 2000’s but since i was young i was always drawn to sneakers . Firstly into tennis shoes and then bball shoes when Michael Jordan appeared and with the general fever for the NBA . Curiously runners only started to become a part of my life in the late 90s which are now my main focus , although I still have a huge crush on ’80s bball shoes

Tiago Escada Ramos NB2

What was it like growing up in Portugal and what was the sneaker industry like in your younger years? Was it hard to get hold of stuff?

Growing up in Portugal was great, although we always had major limitations when trying to get stuff. Back then if you wanted a top tier shoe you had to ask someone who lived in France or in the US. There weren’t that many stores around and those who existed most only carried a budget range. You only knew about the existence of some models by watching TV or in the summer when the country was flooded with Portuguese emigrants who were on vacations.

A lot of companies used to produce in Portugal and did high quality stuff in the early days. Do you still have some of that stuff and what does it mean to you?

Yes that’s correct, from what i know Portugal manufactured shoes for adidas, Le Coq Sportif and Puma. For me personally it’s an amazing thing ! I feel hugely proud , particularly with Le Coq Sportif as its a brand i love so much ! I’m always trying to find out stuff made in Portugal but presently own around 25 pairs made in Portugal in the late ’70’s to early ’80’s which are my pride and joy !

Tiago Escada Ramos NB8

How would you describe the scene today? Is it a lot different from other countries? What are the main differences?

The sneakers scene in Portugal only started a couple of years ago and it’s growing. There were a few guys that were buying and collecting before but there wasn’t really a “scene” to speak of. With the creation of Sneakers Love Portugal on Facebook we arrange to gather a lot of people who were curious and wanted to learn and nowadays we can call it a “scene”. It’s been fun experiencing the growth of the culture in Portugal but we still have a long path to go.

Tiago Escada Ramos Asics all

You’re also running your own event. How is the status quo? Is the scene still growing?

The sneakers scene is growing everyday and we’re proud that this is flourishing. The Sneakers Love Portugal is a result of that development. Last year we thought an event could be very successful. Still our event is very different from the current events that you see across Europe. We almost don’t have resellers, not because it’s a rule, but just because the demand doesn’t justify a presence. Instead we focus more on the brands showing off their product for the next season, and also for the Portugiese stores to let go of some stock and to create some brand awareness. By this we try to give the visitor that showroom feel that most don’t have access to and to buy some cool stuff at a much better price point. We also do an exhibition of some rare stuff we have among us, that we rotate every year.

Tiago Escada Ramos LCS

What are your top 5 favorite sneakers and why?

That’s a hard one, I think it’s impossible for me to decide but this are some of my favorites that I own:

AJ1 from 1985, Made in Korea, perfect 80s Bball silhouette and first signature shoe from his airness, what’s not to like?

Le Coq Sportif Zenith 1988, has everything I like in a runner, simple,  great materials and shape, and some made in Portugal.

New Balance 1300 JP,  Made in USA , one of the shoes that I feel represent the brand perfectly. Materials are top notch, PU/EVA ENCAP midsoles and Vibram outsole and a huge sexy heel stabilizer.

Asics Gel Lyte 2 1989, Made in Korea, maybe because i’m a bit tired of the of the Gel Lyte 3 but the predecessor has a few small details that makes them a bit more special, and also represent perfectly my favorite Asics era.

Nike Bermuda 1979, Made in USA, that mesh toebox still makes me smile everytime I look at them. Amazing shape and almost 40 years later they still have a current and fresh look , I just love them.

Tiago Escada Ramos NB7

What was your biggest steal – a shoe that you paid just a super small price although you liked it a lot?

I think one of the first vintage shoes I found was in an old sports shop like 5 minutes from home, a pair of AJ1 from 1985 made in Korea that i payed 10€ for, brand new, no box just a little dirty, but can’t complain for that price.

You have a very tasteful collection. Why do you seem to prefer the smaller brands and not the Swoosh or Three Stripes only?

To be honest, my major focus is the silhouette or shape of a shoe rather than a specific brand. I like different periods or particular styles of shoes mostly stuff from the 80s. I have a lot of Nike stuff but i really like to find more obscure sneakers, stuff you don’t see everyday when you open Facebook. I’m very eclectic and try to expose the smaller brands because their stories and info got lost over time.

Tiago Escada Ramos Asics Gel Lyte V

What is your favorite brand from the small ones and why?

I love Le Coq Sportif, ok the fact that they used to be made in Portugal helps, but they approach the product in correct way in my opinion. When it comes to retros they are well done and they go that extra mile trying to be as close to the originals as they can.

Is there a trend in the sneaker scene right now that you don’t like or don’t understand?

The trends is what moves the industry so i look at it as something normal. On the other hand all the hysteria behind the NMD is something that i wasn’t expecting and it’s hard for me to understand.

Last Words?

Let me first thank you and Sneakers Magazine, and I want to invite everyone to come to Lisbon and visit Sneakers Love Portugal on the 18th of June. It’s the perfect excuse to spend the weekend, get to know the city and catch some sun. Beer is on me!

Images: David C-Netik and Afonso Pinheiro

Tiago Escada Ramos Asics McLaren

Tiago Escada Ramos Asics1

Tiago Escada Ramos NB4

Tiago Escada Ramos NB6

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