Longtime Nike collaborators Patta are at it again with a brand-new Air Max collab. The “Publicity. Publicity. Wohooooow!” collection takes inspirations from 1960s art happenings and includes the Patta x Nike Air Max 90 x 95.
Patta’s Vincent Van de Waal explains the idea behind the hybrid silhouette: “Both silhouettes are among our favorites. The Air Max 90 is a robust classic, and the 95 has always felt like a futuristic design; combining both forms a mix between classic and more technical design.”
The mostly black upper sports a brick-red Swoosh, an oversized tongue label in neon green as well as subtle Patta branding on the quarter. Thanks to the Nike by You program, the shoe also is available for further customization.
Next to the sneakers, the collaboration also features several apparel pieces that continue the theme of interconnected and seemingly disparate references. “We wanted to make head-to-toe outerwear, but have it somehow feel like a tracksuit, so we adjusted existing Nike silhouettes to make it our own,” says Van de Waal. That’s why the two track suits playfully blend sportswear with casual style.
A checkered version is an an homage to a pioneering jazz musician who asked following his final Paris concert not “How did I play?” but “How did I look?”. A large white flag appears on the second iteration in dark obsidian with bold typography. The unusual design choice serves as an invitation to project messages on, to color, to write on and to vandalize.
Finally, Patta teamed up with 11 artists to share their unique perspectives as a series of physical and digital “happenings”. In collaboration with Linda van Deursen, the works are is collated in a book. On top of that, you can also view a short film on the collection by Morgan Knibbe below.
Release Details – Patta x Nike Air Max 90 x 95
The collection and the Patta x Nike Air Max 90 x 95 drop at the Patta Amsterdam and London stores as well as via patta.nl on October 20, 2018. A global release at nike.com then takes place one week later on October 27.
In other Nike news, the brand also just released a “House Shoes” collab with Kendrick Lamar.