Overkill’s Marc Leuschner on adidas EQT
When adidas Equipment came out in 1990, it was a refreshing change at a time of cluttered design and bright colors, which had characterized so much of the second half of the 1980s. Dressed in a [...]
When adidas Equipment came out in 1990, it was a refreshing change at a time of cluttered design and bright colors, which had characterized so much of the second half of the 1980s. Dressed in a [...]
Whether you’re a seasoned sneaker aficionado or a newbie, you know that so much of what we’re seeing sucks. Other sneakerheads, stores, releases, models, colorways – there’s something to complain [...]
Highly appreciated and finally dropping: the day of the release of the huge relaunch of the adidas Equipment series is coming closer. We already presented to you our recap of the “History [...]
New Balance is starting the year on strong footing and putting the Style 247 silhouette front-and-center of new launches: Following on the heels of the New Balance 247 Luxe Pack – also the cover [...]
When we were in Berlin to check out the new adidas EQT campaign along with the great exhibition, we took the opportunity to interview one of adidas’ main creative heads, who was not only behind [...]
“The Best Of Adidas” is back. Equipment will play a big role in 2017 and adidas starts a new chapter in its history. To kick off the year in a proper way, adidas teamed up with [...]
Post-Soviet athletic chic made a big splash in fashion and streetwear last year, and adidas is now making it official: As part of an ongoing partnership, adidas Soccer and [...]
Having successfully brought the world’s fastest soccer cleat into the lifestyle realm with the Nike Lunar Magista II Flyknit FC, the Portland-based company follows up with a style-savvy [...]
Reebok brings us back to the golden era of fitness sports – the 80s. Back then, when track suits with big logos, white trainers and crazy hair cuts were key. They start the year with the [...]