When Foot Locker Europe presented their #itstartshere S/S 2017 collection in London in January, we saw the Nike Air Max Flair for the first time. And we instantly knew that this was going to be a [...]
Sneakersnstuff opened their first sneakerstore in Stockholm back in 1999. From then on, their business grew and grew, and so did their projects. Today, they also have stores in Berlin, London and [...]
When companies listen to their pro skateboarders about designing new products, magic happens. Case in point: adidas Skateboarding tapped Global Pro team rider Lucas Puig for a collab with his [...]
adidas Skateboarding is going premium with a limited edition of the Busenitz Pro silhouette, which is a performance-proven staple in the brand’s line-up. In cooperation with iconic Chicago-based [...]
For another blast from the blast, the Swoosh is bringing back a cherished classic: Originally designed for pro athlete Bo Jackson, the Nike Air Trainer SC High “Auburn” is making a comeback into [...]
Yesterday, we presented 10 of the best sneaker releases of early 2017 to you and realized that there can be no such as a comprehensive list. Because really, 2017 has already had so many amazing [...]
Born in 1987, Nike’s Air Max has become one of the most influential footwear technologies ever. Over the years, dozens of different sneaker silhouettes were created by Nike and brought the [...]
Hikmet, it’s a real pleasure to have you back for an interview in Sneakers Mag. In our 15th issue, in 2012, you mentioned half jokingly that in the future some giant investor might buy up your [...]
Under Armour is already one of the top three sports brands in the US, with a strong ambition to expand globally. The birth of Under Armour Sportswear (UAS) in 2016 has marked the brand’s entry [...]
Update: 2017 has already seen so many great releases and it’s too hard not to forget other important new sneakers – here’s part II of “The Best Sneaker Releases of 2017 So [...]