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UK retailer size? presents the latest and final installment of their Japanese-themed ASICS collabs. After the “Japanese Baseball” and “36 Views” GEL-LYTE OGs, now [...]

Illustrations: Egotrips A SPECIAL MISSION It all started in Kobe, Japan, in early 1993. Shoe designer Toshikazu Kayano had been working at ASICS headquarters for five years when he received a [...]

Fall and winter are the peak seasons for outdoor-ready and hiking-inspired sneakers. That’s why ASICS teamed up with British label You Must Create for the YMC x ASICS GEL-LYTE XT [...]

To celebrate the 25th anniversary of their GEL-Kayano line, ASICS tapped Tokyo sneaker store mita for a collab collection. Featuring the store’s signature “Trico” colorway, the [...]

Thanks to its extensive catalog of running sneakers, some of ASICS‘ other great performance models sometimes get shamefully neglected. But this season, the Japanese athletic company gets [...]

Back in 1991, Japanese athletic company ASICS first introduced the GEL-Saga as a shoe specially made for mid-mileage runners. But the shoe also launched in an era where Japanese video games and [...]

Over the past couple days, the folks from Düsseldorf sneaker boutique Afew have been teasing some great GEL-Saga content. Now they reveal what the build-up around the ASICS silhouette was all [...]

Since several decades, the two Japanese brand ASICS and G-SHOCK are always at the forefront of innovation in their respective fields. Whether it’s footwear or watches, both companies built [...]

For a collab that crosses the equator, Australian sneaker store Highs and Lows links up with Japanese mainstays monkey time and ASICS. The theme of this joint project draws inspiration from the [...]

“What if a ninja wore sneakers?” – This pretty specific question triggered the latest joint project between Tokyo-based sneaker store Kicks Lab and ASICS. Ninjas – also known as [...]