For their latest adidas collab, Berlin sneaker store Overkill unites several aspects crucial to their very own DNA. Their hometown of Berlin and with its unique history and different cultures. The 90s as the era when Overkill was born and defined. And classic adidas sneakers from that time, which are personal favorites of many Overkill team members including store founder Marc. Here’s how all that inspired the Overkill x adidas Consortium ZX 10.000 C “I CAN IF I WANT”.
In the late 80s, adidas introduced its legendary four-digit ZX series. For its 30th anniversary, the Three Stripes now finally complete the series with the new ZX 10.000 C. Created by a team of adidas designers with input from ZX legend Jacques Chassaing, the shoe brings back that unmistakable ZX flavor. The shoe’s upper sits atop a Cushion midsole known from the EQT series to bring together two formative adidas concepts from the 90s.
Upon the ZX 10.000 launch, Overkill had the privilege to design their very own version. The collaborative sneaker features a mix of classic four-digit ZX colorways, paying homage to the past. The model’s name “I CAN IF I WANT” is a twist on the original “I WANT, I CAN!” slogan from the 1989 Torsion campaign. In addition to this pair, the oversized box also contains a single third shoe in another ZX 1000-inspired colorway. This way, customers can choose if they want to wear them as a regular pair or rather go for a mismatched look with the single blue shoe. The latter will be selected randomly as a left or right shoe, so people can either keep the remaining sneaker as an exhibiton piece or find another ZX fan to complete the blue pair.
For the launch of the ZX 10.000 C “I CAN IF I WANT”, Overkill takes over the multimedia exhibition “nineties.berlin” in the Alte Münze. The event features video interviews with the Consortium Design Team, a ZX ehibition, food and drinks, 90s tunes by DJ JNS and a special ZX fanshop. Here visitors can purchase a ZX book that was only available at the “The Roots of Running” exhibition in London. The book costs 25€, with all money from the sales being donated to the Berliner Obdachlosenhilfe (Help for the homeless Berlin).
Release Details – Overkill x adidas Consortium ZX 10.000 C “I CAN IF I WANT”
The Overkill x adidas Consortium ZX 10.000 C “I CAN IF I WANT” releases on February 9, 2019. The shoe will be available at an exclusive launch event in Berlin.
In other adidas news, the brand also recently introduced the UltraBOOST 19 “Active Red”.