The On Cloudnova Wrap Is Dedicated to the SHEroes

On Cloudwave Wrap - 1
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Swiss sneaker brand On presents its latest lifestyle model, the Cloudnova Wrap. Celebrating all who identify as women, the shoe merges performance technology with a clever message.

“Your shoes tell a story – a glimpse into the greater story unfolding that is your own. They are a symbol of how far you’ve come and, in due time, are replaced to claim what lies ahead.”

That’s the underlying thought behind the Cloudnova Wrap, a shoe that’s both forward-thinking and timeless. Designwise, the ribbon lacing system stands out the most. It allows the mid-cut silhouette to adapt to any foot, while the inner sock construction adds even more comfort. The award-winning CloudTec® sole provides a slight lift at the heel, as On’s signature Speedboard® midsole plate propells you forward at any step.

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With this much tech inside, the Cloudnova Wrap is the perfect for those couragoes ones who choose to challenge norms. They’re what On calls the SHEroes of today, as they move freely and break outdated stereotypes and obsolete expectations. A futuristic sneaker loaded with performance engineering to make a mark – that’s the way to go in 2021 and beyond.

The people behind On are former athlete Olivier Bernhard and his two friends David Allemann und Caspar Coppetti. Despite being founded only 11 years ago, On already gained the hearts of more than 7 million customers in over 50 countries.

Release Details – On Cloudnova Wrap

The On Cloudnova Wrap launches on May 20, 2021 in two colorways via Each colorway retails for 179.95 €.

On Cloudwave Wrap - 6
On Cloudwave Wrap - 2
On Cloudwave Wrap - 3
On Cloudwave Wrap - 5
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