Nike Reveals the Final Sneakers from 2018’s On Air Contest
The Nike On Air 2018 contest was one of the most interesting events of last year. Featuring participants from New York City, London, Paris, Seoul, Shanghai and Tokyo, the winner sneakers are finally about to release.
After the announcement of the winners, the 6 On Air winners worked alongside Nike designers and developers to bring their ideas to life. “There are attributes in the shoes this year that I would have never even considered, like introducing tools to encourage consumer modularity or pushing the boundaries of material usage”, says Dylan Raasch, Senior Creative Director of Nike Air Max. “These concepts prove that there are always new ways to approach design.”
Release Details – Nike On Air 2018 Winners
The Nike On Air 2018 launches on April 13, 2019. The shoes drop via nike.com. The Air Max 98 and 97s go for $200 USD each, while the Air Max 1 retails for $150 USD and the Air VaporMax Plus for $240 USD.
Now also check out this editorial which features a ballerina dancing with the Air Max 720 on feet.
Serrano’s Nike Air Max 98 La Mezcla represents the diverse complexions of NYC that combine race, ethnicity and cultural background, highlighting what makes the city special: its people.
Shin’s Nike Air Max 97 Neon Seoul is inspired by his city’s neon signs, complete with a matte black body, vibrant colors and contours inspired by the Taaeguk symbol on Seoul’s flag.
Lasode’s Nike Air Max 97 London Summer of Love celebrates summer in the city and love, with a personal memory – a first date spent on Primrose Hill – as her inspiration.
Takuman’s Nike Air Max 1 Tokyo Maze honors the dizzying urban labyrinth of colorful tube lines that shoot beneath Tokyo. Embossed leather represents the city’s concrete surface, while the red bubble pays homage to the iconic Tokyo Tower.
Photographs of an under-construction Parisian courthouse inspired Matheron’s concept for her Nike Air VaporMax Plus Paris Works In Progress, reimagining the colors and materials from the job site.
The Nike Air Max 97 SH Kaleidoscope reflects Ru’s impression of the clouds floating along Shanghai’s skies as they shift and dissipate to create new forms and shapes.