As the inspiration for the third iteration of the Kobe AD shoe series, Kobe Bryant drew on the psychological effects of colors. True to its name, the Kobe AD Mid Mamba Mentality explores the relationship between colors and mental effects, including emotions.
“It’s that infinite curiosity to want to be better, to figure things out,” said the five-time NBA champion in the collection’s release video, adding: “You just want to be in the moment. That’s what Mamba Mentality truly is.”
To keep his head in the game, Kobe Bryant has defined five essential emotions needed for success on the court. These emotions are represented by the color palette of the Kobe AD Mid “Mamba Mentality”: Detached (grey), Fearless (purple), Honesty (blue), Optimism (yellow), and Passion (red).
Additionally, each of the five individual shoes comes with a special design feature. Here are some detail shots.
The purple “Fearless” model surrounds the Swoosh with measurement borders as a nod to Carolyn Davidson’s Swoosh design from 1971.
The red “Passion” model features “blueprint” graphics wrapping the upper of the entire shoe.
On the yellow “Optimism” version of the Kobe AD Mid, a speckled midsole adds vibrancy while the Flywire channels represent sun rays.
Next, the “Detached” model comes in grey with rugged stitching and dotted symbol imprints on the heel and midsole.
And on the blue “Honesty” model, performance features are imprinted as numbers. These include details about the 14mm Nike Zoom Air bag.
In terms of construction, the mid-top basketball shoe packs performance features such as: Lightweight multilayer upper for ultra-thin feel and added support. Lunarlon foam and Zoom Air for responsive cushioning. Also new engineered sole tread for optimal traction during cutting and moving swiftly.
The new Nike Kobe AD Mid “Mamba Mentality” Pack is launching globally starting August 24. It will sell through Nike SNKRS and select Nike Basketball retailers for $150. By the way, the number “24” is a nod to both of Bryant’s uniform numbers as a Laker.