The team behind Germany’s sneakerstore 43einhalb loves stories. They try to tell good stories with everything they do but they also love good stories by others. There’s the legend about Nike designer Tinker Hatfield, Dan Wieden and David Kennedy doing a camping trip. In the evening they sat down at the campfire and the idea of ACG (All Conditions Gear) was born.
Nike releases the “Campfire Pack” honoring that camping trip soon, including one Air Huarache and Nike Air Max 90 silhouette each. To celebrate the pack and the whole story, 43einhalb teamed up with Burlington and made a matching “King Campfire” sock – featuring the classic Burlington print on it.