If it ain’t broke don’t fix it. Always good piece of advice and New Balance chose to live by it when it comes to the centerpiece of their 990 series. That’s why the original 990 hasn’t been shelved for the sake of making way for its follow-up models, but rather adapted to current times with slight updates in 1998, 2012 and 2016.
Right now, we’re looking at the 990v4. The fourth version of the 990 leaps the silhouette into the 21st century while staying true to its original DNA. And yet the 990 was sort of a dark horse from the get-go. Originally released in 1982, it was the first $100 athletic sneaker. And in the first six months after release, the trainers recorded 10 times the projected sales.
New Balance introduced an enduring technical runner that transcended into sneaker culture and everyday fashion. And it also stood out thanks to its unpretentious grey grey on a pigskin and mesh upper.
In many cases the color grey symbolizes vagueness and reserve. But on the New Balance M990GL4, the proverbial grey area between white and black is transformed into a determined look that even power players like Steve Jobs famously used to rock. Consequently, the athletic brand spoils the shoe’s fan base with the epitome of “Made in USA” quality. And with a revival of timeless aesthetics, NB puts this grey eminence back on top.
Release Details – New Balance M990GL4
The New Balance M990GL4 is available now for 200 €. You can get your pair at newbalance.de and also via select retailers.
Also make sure to have a look at the New Balance 990v4 SPECIAL EDITION “1982”.