New Balance first introduced the 990 in 1982. The goal of creating the ultimate running shoe resulted in a hefty price tag that crossed the 100$ threshold (which was unheard of at the time) and in a product that would outlast many others. So here we are in 2019, 37 years later, with the arrival of the 5th version of the 990. The New Balance 990V5 is about to hit the shelves.
Because updating such an icon is something special, especially after the very successful 990v4 that came out in 2016, we were invited to Boston to see it made right there in the Lawrence factory in Boston. Of course we also got to check out the amazing city and see a Boston RED SOX game! Have a look at our pics below for a summary of our trip. Also simply read on to find out where to get your pair of the 990V5.
Release Details – New Balance 990V5
The New Balance 990V5 releases on May 4, 2019 at newbalance.de and via select NB stockists. The shoe retails for 200 €.
Photos by Fred Fisch