The design ethos of New Balance includes two extrems that characterize the brand’s timeless portfolio. On the one hand, there’s the sleek and sporty side with lo profile silhouettes. And on the other hand, we have the chunky models that produced the dad shoe trend in the last couple of years. With the return of the New Balance 850, an old school legend now unites both worlds.
First released back in 1996, the 850 marked a radical change in design from previous models by the Boston brand. However, it soon gained acclaim for its combination of all New Balance technologies available at the time. Stephanie Howard, then the youngest designer in the entire team, conceived the 850 and perfectly captured the free, bold spirit of the 90s. As a break from the tradition, the trainer ditched the well-known “N” logo on the sides to replace it with the “Flying NB” logos on the heels. In combination with a multi-layered upper, this allowed for some new colorblocking options that now make a return.
With a mix of suede, synthetic materials and breathable mesh, the 850 is back just as dedicated running sneaker chronologists remember it. Retro branding on the tongue and heel reminds of the silhouette’s beginnings. Last but not least, reflective details and a rubber outsole add finishing touches.
DID YOU KNOW?
At the end of 2019, the 850 already stopped by for a an almost-return. Equipped with a state-of-the-art Fresh Foam midsole, the 850AT was part of last year’s outdoor-ready “All Terrain” collection.
Release Details – New Balance 850
The New Balance 850 is now available via newbalance.de as well as at select NB stockists. Offered in several different colorways, the shoe retails for 120 €.
For another 90s comeback, take a look at Nike’s latest Air Max 90 releases.