With the Moomin x Karhu Aria 95 But No High Hill, the Finnish athletic brand presents a collab that takes inspirations from a famous children’s book series. Created by illustrator Tove Jansson, the Moomins are one of the country’s most popular fictional characters. For their joint project, Karhu combines their rich history in skiing with the story from 1957’s “Moominland Midwinter”.
The collab’s basis is the Aria 95, a mid 90s runner which features a monosock construction. But way before Karhu released this classic sneaker, the brand demonstrated their expertise in another sport. Skis were some of the first items produced in a small workshop located in downtown Helsinki. Worn by world class athletes, those skis helped to cement Karhu’s reputation as a top-notch athletic brand. Fittingly, the book “Moominland Midwinter” features main character Moomintroll learning how to ski. But Even though he explicitly stated “But no high hill”, his first attempt was still an unfortunate one.
The shoe’s original cover inspired the colors that now dress the collaborative Aria 95. In addition, the skiing Moomintroll appears both on the monosock lining and on the heel. The 75th anniversary Moomin logo on the footbed nods to the famous series once more. As a special homage, the lookbook images below were taken in the Lalluka Artist Home in Etu-Töölö, Helsinki. Tove Jansson used to live here with her family from 1933 onwards.
DID YOU KNOW?
To get a new Moomin series, fans started a crowdfunding campaign on Indiegogo in 2017. It successfully passed its treshold and the animated show “Moominvalley” debuted in 2019, gaining rave reviews and high ratings. “Moominvalley” director Steve Box won the Best Animated Feature Film Academy Award in 2006 for “Wallace & Gromit: The Curse of the Were-Rabbit”.
Release Details – Moomin x Karhu Aria 95 But No High Hill
The Moomin x Karhu Aria 95 But No High Hill releases on February 22, 2020. It drops at karhu.com, the Karhu Concept Store in Helsinki and select premium retailers worldwide.
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