A Detailed Look at the MADNESS x adidas UltraBOOST 4.0
For their latest sneaker collab, adidas teamed up with Hong Kong retailer Madness. Sporting an all-black look, the MADNESS x adidas UltraBOOST 4.0 features sophisticated details.
From the Primeknit upper to the full-length BOOST sole, a black tone dominates the sneaker’s aesthetics. White paint splatters on the toe box add subtle contrasts, while a smooth leather cage catches the eye. The cage also reads the words “all work and no play makes you mad”. Movie buffs will recognize the allusion to “The Shining”, where jack Nicholson tirelessly writes a similiar phrase down with a typewriter.
In addition to this black iteration, there also is a white pair with orange paint splatters. Get a closer look at both colorways below and read on for the release info.
release details – MADNESS x adidas UltraBOOST
Both colorways of the MADNESS x adidas UltraBOOST launches on January 12, 2019 at the MADNESS store in Beijing. The black pair retails for 1499 RMB (about $220 USD), while the white version goes for 1399 RMB (about $205 USD).
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Pics via Jas Xue / Hypebeast
Pics via MADNESS