First Look: New Balance 247 Sport Pack

New Balance is starting the year on strong footing and putting the Style 247 silhouette front-and-center of new launches: Following on the heels of the New Balance 247 Luxe Pack – also the cover story in our current print issue of SNEAKERS mag – the New England-based brand is dropping the 247 Sport Pack on February 4, 2017.

The technically advanced silhouette is designed for modern urban lifestyle – for people who are active around-the-clock, 24 hours a day, 7 days a week (thus the name 247). Consisting of four colorways – blue, orange, black and olive – the 247 Sport offers an athletic take on the new silhouette.

Athletic performance features of the 247 Sport iteration include a responsive REVlite midsole, mesh material around the toe area, a neoprene bootie, synthetic overlays and reflective inserts across the upper. The welded “N” logo is also executed in reflective material, while the rubber “sport” tongue label enhances the of-the-moment technical runner look. And although the blue, black, and olive colorways keep a low profile, the orange version with the black “N” logo will put some serious color pop in these streets.

Under the hood, the 247 Sport Pack remains true to New Balance’s design DNA. Influence from heritage models includes the asymmetrical detail on the toe vamp (Style 1300), the collar strap design taken (Style 574 and 576), as well as the slimmed down version of the Style 998 midsole.

The 247 Sport Pack will release on February 4, 2017 online and at finer sneaker retailers.