“Equipment – the best of adidas” at Overkillshop Berlin

 In Features

Do you need a reason to celebrate in Berlin? We’re not quite sure but yesterday’s reason was absolutely legit! Overkillshop and adidas invited to celebrate not only the 25th anniversary of the Equipment series but also the release of the brand new ADV 91 / 16 silhouette that was just introduced by adidas. Another thing was more personal to us. Our 31st issue will be available next week and Overkillshop gave us the great opportunity to show a nice preview exhibition of our upcoming magazine cover and some shootings – thx for giving us the space to do this! All visitors were the first to see the upcoming issue!

The pop-up gallery was arranged perfectly and the surroundings even better. 35°, free drinks, ice creme, burgers and music made the event more like a bloc party in front of the exhibition space!

It’s always a pleasure to celebrate with the great guys around Overkillshop  – see you soon!

One great highlight every visitor of the upcoming tradeshows will definitely see is the impressive OVERKILL graffiti next to the Spree river – 3 days of work and more than 100 cans were definitely worth it!

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19So lässt es sich leben und definitiv feiern! Overkillshop und adidas haben gestern in Berlin nicht nur das 25. Jubiläum der Equipment-Serie, sondern auch den Release der nagelneuen ADV 91 / 16 Silhouette gefeiert – da waren wir natürlich mit von der Partie. Das Team von Overkillshop hat uns die Möglichkeit gegeben, einen Teil der Pop-Up Fläche zu nutzen, um unsere kommende Ausgabe vorzustellen. Nächste Woche kommt Ausgabe 31 in den Handel und vorab hatten alle Besucher in der Galerie die Möglichkeit, unser neues Cover und einige Highlight-Shots der Ausgabe zu betrachten – Danke Jungs & Mädels!

Die eigentliche Ausstellung zeigte einige alte und neue Equipment-Ikonen,  großartige Fotografien des ADV sowie den ADV in Einzelteilen – EQT to the fullest!

Bei tollstem Sommerwetter und 35° war von den Veranstaltern toll für das Drumherum gesorgt. Mit Free Drinks, Eis und Burger war für das leibliche Wohl gesorgt, die DJ’s und die Lage der Galerie am Ende einer Sackgasse sorgten dafür, dass das Event zu einer kleinen Blockparty mutierte.
Danke an das Team um Overkill-Marc, das das tolle Event erst ermöglicht haben!

Ein weiteres Highlight dürfte im Übrigen das riesige OVERKILL-Graffiti an der Spree sein, das gegenüber vom Berliner „Arena Club“ für jeden Bright- und Seek-Besucher sichtbar sein wird – 3 Tage Arbeit und über 100 Spraydosen waren es definitiv wert!

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