Next to the premium Made in Germany quality of their limited sneakers, KangaROOS also takes pride in launching collabs that focus on sustainability. Following their recent Ocean 76 project, the brand now teams up with a water supply charity for the EARTH Water x KangaROOS Ultimate OG Africa.
More than 2 billion people on earth don’t have the possibility to consume clean drinking water on a regular basis. That’s roughly a third of the entire earth population. With the majority of these people living south of the Sahara, Dutch non-profit organization EARTH Water works to battle this disparity.
„Every day 6.000 people die, children in particular, due to the lack of clean drinking water.EarthWater’s Mission
To support us we don’t ask for your money or your help by becoming a volunteer. We simply ask
you to drink our products: EARTH Water or EARTH Coffee and EARTH Tea. We donate 100% of
the net profit generated by selling these products in order to finance water projects. We invest
money in sustainable water systems in areas in which these are needed most. What are you
waiting for?! Start today and help us investing in clean drinking water by drinking our products.
EARTH Concepts has already been able to donate more than 3.1 Mio € also thanks to the help
of partners. Several water projects have been financed with our support.“
Teaming up with EARTH Water, KangaROOS launched this special project with the goal to support building up fountains in Africa. The limited Ultimate OG features a mix of purple suede and textile elements with a distinctive pattern. The shoes are handmade by craftsmen from around the world near the ROOS headquarter in Pirmasens. The team of specialized workers with a true passion for the product consists of local experts, career changers and also refugees who found a new home in the region. And a part of the sneaker collab’s revenue, EARTH Water and KangaROOS finance a water source to support people in Cameroon to have access to drinkable, clear water.
Release Details – EARTH Water x KangaROOS Ultimate OG Africa
The EARTH Water x KangaROOS Ultimate OG Africa releases on July 6, 2019. The premium handcrafted sneaker retails for 270 €. Check back for a list of stores soon.
Now also check out this upcoming adidas ZX 4000 4D colorway that’s perfect for summer.
Pics by @themoldernway for KangaROOS