Premium, stylish, elevated: With the upcoming Prime Star Collection, Converse is giving two time-honored classics the luxury treatment. Dropping worldwide on Friday, November 25, the collection elevates the classic Chuck Taylor All Star und One Star silhouettes with upscale materials and performance features via the partnership with Nike.
The Prime Star Collection reduces colorways to black and white for a streamlined look, supplemented by uni-body upper constructions crafted from high-grade tumbled leather. Logos and brand decals are added tone-on-tone via embossing and stencilling to maintain the polished aesthetic. Under the hood, the lightweight shoes incorporate performance-proven Nike Zoom cushioning for all-day comfort.
Especially the Chuck Taylor All Star has seen an interesting evolution over the past years – and the Prime Star Collection’s white-on-white versions take the court classic straight into the nightlife. The same goes for the One Star, a staple among skateboarders worldwide, which now boasts a grown-up, refined look.
“The Prime Star Collection adds a modern, elevated twist to the iconic Chuck Taylor All Star and One Star silhouettes – two fan favorites,” said Bryan Cioffi, Vice President/Creative Director of Converse Global Footwear. “By pairing the latest trends in sneaker design and aesthetics with the classic styles that our customers crave, this collection is a holiday season staple.”
The Converse Prime Star Collection will release on Black Friday, November 25, at Converse retail stores, the Converse website, and select retailers worldwide. Price points are €130 (low top) and €140 (high top), available in black and white.